Welly's secret in turning a ‘boring’ product into bestsellers

Have you ever used a Bravery Badge? They’re cute, right? That’s to be expected as they’re mostly designed for kids, but there are no rules preventing adults from using them.

But are you familiar with the brainy brand that made them? If not, here is their story.

• From boring to bestseller 🏅
• Global expansion for your brand 🌍
• Young vs. Old brand 🥊
• Make your ecommerce mark ✨

SCRATCHING THE SURFACE

Welly's secret in turning a ‘boring’ product into bestsellers

Let’s be real—bandages and first-aid kits aren’t exactly something customers would put on their wishlist. But rather than settling for less, Welly took this as a challenge. 

They flipped the script and turned the most basic first-aid supplies into something exciting and fresh. Welly proved that a little creativity can breathe life into an ordinary product. 🩹

Here’s how they turned the yawn factor into a wow factor—and how you can too.

🍭 Color, spice, and everything nice

Traditional bandages have always been, well… beige. So, Welly decided they’d turn them into something different and exciting.

• Bold colors and playful patterns: From tie-dye to polka dots, they turned bandages into accessories that’ll show off a little personality. Who would think that even a tiny splash of color can make a big difference in how people feel about a product?
  • Gentle reminder: Think about what makes your product fun.
• Creative packaging. Welly ditched the plain cardboard boxes and leveled up with stylish, reusable tins that feel like collector’s items. The brand saw the potential to add value through creative packaging.
  • Gentle reminder: Packaging can become a special, keep-forever bonus.

📣 Bring out the fun

Not all products start as fun; they can be the simplest things solving the simplest problems. But even “boring” products have the potential to shine—exactly what Well proved by breaking the bandage mold.

Whether it’s bold colors, reusable packaging, or a fresh spin on why people need your product—there are endless ways to make an everyday item memorable. To find the best answer for your brand, you only need to ask yourself: What makes your product special?

TOGETHER WITH WALMART MARKETPLACE

Here’s the perfect solution to expand your ecommerce business globally

Selling on more than one eCommerce site? 

With our Multichannel Solutions (MCS) program, you can leverage Walmart’s supply chain to fulfill orders quickly and reliably—meeting customers’ expectations no matter where they shop.

Program benefits: 

• Competitive storage & fulfillment costs
• Fast, reliable shipping options
• Plain, unbranded packaging
• Simple inventory management
• Returns managed by Walmart 

MCS helps your business scale by: 

• Optimizing inventory consolidation and enabling growth across Walmart.com and other sales channels simultaneously.
• Allowing you to leverage the world’s largest supply chain and Walmart Fulfillment Service’s full suite of benefits to drive efficiencies.

Get started with MCS

DIVING DEEPER

How Welly took on the century-old Band-Aid with Bravery Badges

When you think of bandages, Band-Aid will likely spring to mind. It’s the go-to name, almost synonymous with first aid itself. Competing against a brand like Band-Aid, which has been around since the late 1800s, is no easy feat.

💪 Yet, Welly took on the challenge (again).

Rather than competing solely on utility, Welly focused on building an emotional connection, redefining what a bandage could mean to people. Here's how they did it:

• First aid meets self-care. Welly positioned its kits as a stylish way to take care of yourself. Talk about smart marketing!
• A new look at scratches and scrapes. For Welly, bandages aren’t just about covering wounds—they’re about celebrating life’s little mishaps. They even renamed their bandages “Bravery Badges” to signify bravery, adventure, and personality. 🪖
• Comfort and quality are priorities. Beyond aesthetics, Welly uses latex-free fabrics and gentle silicone adhesives to make their bandages ideal for sensitive skin. Plus, they’re twice as absorbent as many competitors’ products.

👑 Standing tall among giants

Fun fact: the name “Welly” was chosen to evoke wellness, appealing to those who face life’s bumps and scrapes with positivity. As Welly puts it, they’re here “for everyone afraid to fall down, fail, get bumped, get scratched and do it anyway.”

In a world of beige, Welly invites us all to embrace our colorful side—one “Bravery Badge” at a time.

SUCCESS BLUEPRINT

8 steps to make your brand stand out (even against the giants)

Here’s the thing: it doesn’t matter how big or small your competitors are. Just like Welly,  you can carve out a unique space for your brand even against industry heavyweights.

🪜 Visme has created an 8-step plan to position your brand for success.

• Step 1: Define your current positioning. Before making any big changes, take a look at where you currently stand. Use surveys, sales data, and social listening to get insights into how customers see your brand.
• Step 2: Identify your target audience. Research who your ideal customers are. Then, create a buyer persona to focus your marketing efforts. 🎯
• Step 3: Analyze your competitors. See what works for them and where (and how) you can differentiate yourself.
• Step 4: Analyze your strengths and weaknesses. Do a strengths, weaknesses, opportunities, and threats (SWOT) analysis to identify what you do well and where you need improvement.
• Step 5: Find out what makes you unique. Pinpoint your unique selling point (USP) and what sets you apart from the competition.
• Step 6: Write your brand positioning statement. Summarize your brand’s value, target audience, and benefits in one or two sentences. ✍️
• Step 7: Create consistent messaging across all touchpoints. Ensure your messaging is aligned and consistent across all channels—website, social media, and emails.
• Step 8: Monitor and evaluate your brand positioning. Keep track of feedback, surveys, and social media mentions to adjust your positioning as needed.

👣 Ready to take the leap?

Brand positioning is a continuous journey. With the right strategy, you can carve out a unique space for your brand that can last the test of time. So, take these steps, apply the tips, and start building a brand that stands out in the marketplace.