Amazon stretches Prime Day 2025 into a four day marathon

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The prep for Prime Day 2025 is already underway, even though the official dates are still TBD. But with tariffs squeezing margins, many sellers are weighing whether it’s still worth jumping in this year.

So, are you still planning to join Prime Day, or are the tariffs making you rethink?

• Prime Day 2025: 4-day marathon 🏁
• Cash in on summer demand 🌞
• Tariffs pushing sellers off Prime Day 🚪
• 5 email marketing tips 📧
• Missing 8-20% sales boost?

BIG IDEA

Prime Day used to be a two-day burst of chaos. This year, it’s a four-day marathon—ready to test your entire operation.

A LinkedIn post pointed out how this year’s extended Prime Day means more traffic, more visibility, and a longer window to win—or lose—depending on how ready you are.

🚨 What’s new this year

• Inventory delays = lost revenue
  • AWD transfers and FBA bottlenecks are expected, not excuses
  • Four-day stockouts mean four days of lost rank, reviews, and momentum
• Deep discounts get premium placement
  • Think 40%+ to earn real visibility
  • Weak offers won’t cut through the noise
• Ops issues will break you
  • Slow lead times, sloppy routing, or mismatched stock? That’s game over
  • Plan for spikes—not just in traffic, but in fulfillment strain
• Last-minute prep won’t save you
  • Winners aren’t scrambling in July—they’re submitting deals, confirming stock, and pressure-testing fulfillment right now
    • May 5: Prime-Exclusive Discounts open
      May 15: AWD cutoff — crucial if you're transferring inventory to FBA
    • May 23: Final day for Best Deals and Lightning Deals
    • June 9 – FBA deadline for “minimal shipment splits”
    • June 18 – Final ship-by date with Amazon-optimized splits

🔒 Lock in NOW

Prime Day 2025 isn’t just longer.  It’s more intense, more demanding, and way less forgiving. The brands that win will be the ones that run their ops like clockwork.

Because Prime Day isn’t won with a single killer deal. It’s won with operational control, supply chain foresight, and zero surprises.

TOGETHER WITH WALMART MARKETPLACE

Cash in on peak summer season with Walmart Marketplace

Millions of shoppers turn to Walmart.com every summer for travel must-haves, outdoor essentials and seasonal gear. That surge in demand creates a huge opportunity for eCommerce businesses selling swim products, patio furniture, grills, camping gear and more.

 If you’re not selling on Walmart Marketplace yet, now’s the time to join—before summer demand heats up. 

Just ask NexGrill, an outdoor cooking and heating brand that joined Walmart Marketplace in 2022. With access to millions of customers, zero monthly fees, and powerful eCommerce tools, they grew from a small startup to a global brand in just two years. Today, they’re a Pro Seller with nearly triple the SKUs and a 200% YOY revenue increase. 

Now’s your chance to follow their lead, and as a new seller you’re eligible to save up to $75,000 in New-Seller Savings, Walmart’s incentive program going on now.  

It’s their biggest offer ever and includes: 

• Up to 75% off base referral fees*  
• Up to 50% off storage fees and 25% off fulfillment fees** (a $2K value)  
• $1K in advertising credits with Walmart Connect*** 

Don’t wait—New Seller Savings runs through January 31, 2026, but the sooner you start, the more you can save. List your products now and make this your biggest summer yet.

Join Marketplace

*Conditions apply.

BITES OF THE WEEK

• Space Showdown: Amazon launched 27 Project Kuiper satellites that could compete against SpaceX's Starlinks.
• Curious Categories: Andy Jassy noted that heightened buying in certain product categories could mean shoppers are stocking up.
• Selro Integration: Multi-channel ecommerce platform Selro just launched a seamless integration with Amazon Ireland.
• Billions in Rural: Amazon is expanding its delivery network by investing $4B in rural America.

HOT TOPIC

Tariffs are chasing sellers off Prime Day

Prime Day 2025 is losing steam—not with shoppers, but with sellers.

According to the South China Morning Post, with tariffs on China-based imports now soaring as high as 145%, sellers say their margins are too thin to take another hit. 

💰 The cost of Prime Day “exposure”

Prime Day is marketed as a visibility engine—but sellers shoulder all the costs:

• 15% cut to Amazon on every sale
• $500 to $1,000 just to get deal placement
• Thousands in ad spend just to stay seen
• New tariffs that more than double the cost of goods

With all these layers stacked, even a sales spike may not mean actual profit.

⚖️ Exposure vs. profit

Amazon says seller interest remains strong. But behind the scenes, it’s surveying top vendors to assess tariff impacts—a quiet sign of concern.

For many third-party sellers (who accounted for 62% of units sold in Q4 2024), the risk now outweighs the reward.
Unless there’s tariff relief soon, Prime Day could look a little thinner this year—from the seller side.

TACTIC TALKS

5 email marketing tips for small businesses

You don’t need a 10-person marketing team or a fancy agency to make email work for your business. Just a smart plan, a little consistency, and the kind of personal touch only small brands can pull off. 

ActiveCampaign created a high-impact guide to doing it right—even if you’re doing it solo:

• Craft emails people actually WANT to read ✍️
  • Stick to one message per email—don’t overload the inbox
  • Write like you talk: clear, helpful, and human
  • Use this easy format:
    • Promo: Hook → Offer → CTA
    • Educational: Problem → Tip → CTA
    • Personal: Story → Insight → CTA
• Segment your list—even if it’s small 📥
  • More relevant = more results
  • Easy ways to segment:
    • Based on purchase history
    • Location (great for in-store promos!)
    • Interests (let them choose what they want)
• Find your send rhythm ⏱️
  • Start with 1–2 emails per week
  • Test different days/times—see what resonates
• Track what matters 📊
  • Start with the basics:
    • Open rate: 20–25% is strong
    • Click-through rate: 2–5% is solid
    • Conversions: bookings, foot traffic, purchases
  • Measure real-world results, not just email stats
• Prove your ROI 💵
  • Track what emails drive revenue
  • Compare performance before and after campaigns
  • Even small wins (like one welcome email that gets replies) = big value over time

✨ You’ve got this

Email marketing isn’t just for big brands—it’s for your brand. With a little structure and the right tools, you can build real relationships, drive sales, and grow your business without burning out. 

Start small, stay consistent, and let your voice lead the way. 

SELLER REFRESHER

Is your listing missing the 8% to 20% sales booster?

Amazon’s latest reminder for brand-registered sellers: A+ Content isn’t just a bonus anymore—it’s a competitive edge. Sellers who leverage Basic A+ Content could see up to an 8% increase in sales, while Premium A+ Content can lead to a 20% bump. 📈

What A+ Content can do for you:

• Use images, videos, and comparison charts to highlight product features
• Tell your brand story using the Brand Story module
• Reduce returns and FAQs with proactive education 📝
• Cross-promote and build trust to drive repeat purchases

The A+ Content Manager offers pre-formatted templates, content duplication tools, and data-driven content suggestions, making it simple to scale your content across multiple ASINs and languages.

❗️This isn’t just decoration

This isn’t just about making your listing look polished—it’s about addressing customer questions proactively and reducing hesitation in the buying decision. The goal is to make it easier for customers to hit that “Buy Now” button. 📲