ICYMI, Walmart held its Let’s Grow! Seller Summit this week to announce one thing we don’t hear everyday: sellers on the platform can now list pre-owned items! It’s obviously a move that rivals eBay and Amazon, intended to attract more shoppers.
Speaking of shoppers, today’s specialty board offers an insightful collection of updates that can help you grab more customers for yourself.
- Temu x U.S. sellers 🪪
- Exclusive benefits of selling on Walmart Marketplace 💰
- The biggest, boldest ecommerce event of the year 🎆
- Tips for maximizing Black Friday sales 📈
HOT TOPIC
According to a recent report by Marketplace Pulse, Temu has opened its doors to U.S. and Europe-based sellers. The 2-year-old online marketplace allegedly hired staff to invite local sellers (yes, it’s invite-only!).
Why, you ask? We don’t know the real motive behind this, but it could have something to do with reputation. Temu hopes to use U.S.-based sellers to expand its catalog and escape its “cheap goods from China” image.
But the question is: Would sellers want to?
🏋️ A challenge for the ages
Many non-U.S.-born ecommerce platforms, some bigger and more experienced than Temu, have tried convincing domestic brands to join them. But not everyone did it easily.
- AliExpress, Wish, and Shein have tried to entice sellers with lower-than-Amazon fees and the promise of massive GMV growth.
- Shein has been recruiting U.S. sellers for over a year, yet it has barely crossed the one thousand sellers threshold. Even Amazon took decades to onboard brands.
Did you know Amazon also took decades to onboard local brands?
Can Temu do it?
Temu may just be following in the unfortunate footsteps of Wish and Shein, but there’s always a possibility they’ll turn things around. Just look at TikTok, which has risen to be part of brands’ marketing strategies despite some controversies.
We’ll just have to wait and see. 👀
TOGETHER WITH WALMART MARKETPLACE
3 exclusive benefits of selling on Walmart Marketplace
“By using Marketplace to extend the aisle[...] it’s helped us be much more efficient and achieve sales we wouldn’t have gotten otherwise.” Nathan Fett, Head of Sales at Tineco
Tineco is a floor care brand that’s changing the way people clean. By selling on Walmart Marketplace, they’ve been able to build their brand name and reach new customers, all while becoming more efficient and growing sales.
With Walmart Marketplace, you can do more than just expand your reach. Sell on Walmart.com and get:
- Innovative programs that help you scale;
- Walmart’s omnichannel advantage; and
- Simple, cost-effective fulfillment!
BITES OF THE WEEK
- Going Mobile: More than half of online holiday sales will be from mobile devices.
- Big on Back-to-School: Did you know advertisers spent around $50 million on back-to-school campaigns in July?
- Sheinside Controversy: Shein said it suspended orders from the manufacturers upon discovery of child labor.
- Labor Day Checkup: Did you participate in the ongoing Labor Day sale?
TRENDING TOPIC
Canada’s biggest ecommerce event of the year is almost here!
In a few days, Canada’s biggest and boldest ecommerce conference will rain surefire hacks to help merchants grow into an 8-figure ecommerce empire!
If you’re ready to take on this challenge, run—don’t walk—to eCom North 2024 in the Sheraton Centre Toronto Hotel on September 6, 2024. You can energize your mind from 7:30 AM to 5 PM with the actionable advice and scaling tricks of industry leaders and brand managers.
✋ Who’s attending the event?
- Over 500+ ecommerce leaders, founders, executives, and VP-level marketing and operations professionals are expected to be there. If you’re a DTC brand owner aiming to elevate your business strategies, you’re welcome to come!
- As for the resource persons, you’ll meet CEOs, CFOs, founders, and directors of the biggest ecommerce names. Plus, some Amazon personalities will be there to share effective marketing tactics!
🎟️ Brands get in FREE!
Yep, you heard that right. Retailers have access to the conference and evening reception without paying a cent!
However, all free tickets have been redeemed. But don’t worry, you can still attend at just $399 per ticket.
What are you waiting for? Register now and be the next big brand! ✨
ECOMMERCE NEWS
How to maximize your Black Friday sales this year
Black Friday 2024 will happen on November 29. With millions of shoppers on the hunt for deals, your store needs to be ready—as early as possible.
🔥 To help you get ahead, DIGITORM shared some tips to help you make this Black Friday your best one yet:
- Optimize for mobile shopping. 72% of online sales come from mobile devices. Make sure your site is mobile-friendly with clear images, fast load times, and easy navigation.
- Start preparing early. Plan your promotions and inventory strategies by Halloween to get ahead of competitors. Launching discounts and deals early helps you stand out and catch those eager shoppers.
- Highlight eco-friendly choices. To attract eco-conscious shoppers, use sustainable packaging and promote your brand's green practices.
- Focus on smart buying. As customers become more selective, boost credibility by providing them with detailed product descriptions, reviews, and testimonials.
- Implement an omnichannel approach. Combine social media, email, websites, and in-store promotions to create powerful campaigns. Make sure customers have a seamless experience across all platforms to increase spending.
- Leverage AI for personalization. Use AI to offer personalized shopping experiences, from product recommendations to tailored marketing campaigns.
- Offer flexible payment options. Provide digital wallets and "Buy Now, Pay Later" options to reduce cart abandonment and increase sales.
💪 Ready, set, prep!
Now’s the time to get your Amazon store in top shape. With the smart prep tips above, you’ll turn holiday shoppers into loyal customers and make the most of the busiest shopping season of the year in no time.
