As we approach 2025, hereâs one thing you shouldnât do next year: not checking whether the images in your store site are appropriate and technically âcorrect.â Donât be like Amazon Haul, which was called an âAI wastelandâ due to some awkward images that also violate the platformâs rules.
Speaking of rules, there are no official ones to make it big next year. But looking at some guidelines wonât hurt.
- From 2024 insights to 2025 wins đľ
- A 2025 glow-up strategy â¨
- Marketing 101 for 2025 đ
BIG IDEA
Can you believe 2024 is almost over? You can practically hear the clock ticking toward 2025! đ
But before you dive into those New Yearâs celebrations, thereâs one thing to check off your list: your year-end business review. Polly Clover Writes has broken it down step-by-step, so you can roll into the new year ready to conquer.
đ Annual brand self-care
- Freshen up your visuals. Does your branding still scream you? If not, it might be time for a refresh. From your logo to your website and social media banners, make sure your visuals align with your companyâs values and vibe. đ¨
- Audit your marketing strategies. Are they hitting the mark or falling flat? Your review is the time to dig into whatâs working and whatâs not. Take a hard look at:
- SEO: Is your website ranking and pulling in traffic?
- Social media: Are you thriving wherever your audience hangs out?
- Email marketing: Howâs your open rate looking?
- Video content: Are you leveraging the power of video to connect and convert?
- Streamline your systems. Are your tools and processes helping or hindering you? This is your chance to ditch clunky systems and explore new software that can make your life easier.
- Dive into your finances. Nobody likes a financial mess. Review your 2024 numbersâprofit margins, cash flow, and spending habits. đ°
- Tip: Trimming unnecessary expenses and reallocating funds can set you up for healthier growth next year.
- Stay ahead of industry trends. Whatâs trending in your industry? Are competitors shaking things up? Keeping your finger on the pulse ensures you can pivot or innovate as needed.
- Ask your customers. What are they saying about you? Dive into reviews, surveys, and feedback to uncover whatâs working (and whatâs not).
- Questions like, âWhat made you choose us?â or âWhat could we improve?â can reveal golden nuggets for growth.
- Set SMART goals for 2025.
- Specific: Know exactly what youâre aiming for.
- Measurable: Define success so you can track it.
- Achievable: Keep it realistic.
- Relevant: Align goals with your big-picture vision.
- Time-bound: Set deadlines to keep you accountable.
đ˘ Ready, set, elevate
A year-end review is your springboard into the new year. With updated visuals, sharper strategies, and clear goals, youâll be ready to make 2025 your best year yet.
TOGETHER WITH WALMART MARKETPLACE
The glow-up strategy your business needs in 2025
When your business is backed by one of the most trusted names in retail, great things can happen.
The woman-founded party supply company found grand success on Walmart.com. According to Jill Schultz, Dir. Merchandising and Inventory, âWalmart has connected us with millions of customers that we would not have been able to reach otherwise.â and bringing joy to millions of customers during their times of celebration.
Are you our next seller success story?
Join today and tap into:
- a network of millions of customers
- powerful, easy-to-use solutions designed for growth
- Walmartâs omnichannel advantage
BITES OF THE WEEK
- Finalizing Finances: Accurate financial records are essential for tracking and evaluating your taxes, profit, salaries, and inventory.
- Counting Inventory: Your year-end inventory provides insights into the year and what works for the next.
- End-of-the-Year Evaluations: Do you really need to evaluate your business’s performance for the year?
TACTIC TALKS
Hereâs how to set your business up for success in 2025
Picture this: a year where your marketing efforts feel less like a wild guessing game and more like a well-oiled machine. Sounds pretty good, right?
đ The key to making this vision a reality is setting clear, actionable goals that actually work. An article on LinkedIn listed 3 simple steps to help you dominate 2025 through polished marketing:
- Create consistently. Regular content is the heartbeat of your strategy; it keeps your audience engaged. Blogs, social media posts, or emailsâjust keep showing up!
- Why it matters: Businesses that post more often see 3.5x the traffic. đ
- Track your results. Goals are great, but tracking progress is where the magic happens. Metrics like website traffic, social media clicks, and email open rates tell you whatâs working and whatâs not.
- Why it matters: Companies that track their efforts are 72% more likely to hit their marketing targets.
- Plan ahead. Even the best ideas can flop without a solid plan. Think of your marketing plan as the GPS for 2025âit keeps you on track and helps you avoid dead ends. Know your goals, who youâre talking to, and when youâll share content. đ
- Why it matters: Marketers with clear goals are 376% more likely to succeed.
đ Your marketing goals donât have to be complicatedâthey just need to be clear. So, grab your notebook, map out those goals, and get ready to make 2025 your breakthrough year.