As we approach 2025, here’s one thing you shouldn’t do next year: not checking whether the images in your store site are appropriate and technically ‘correct.’ Don’t be like Amazon Haul, which was called an “AI wasteland” due to some awkward images that also violate the platform’s rules.
Speaking of rules, there are no official ones to make it big next year. But looking at some guidelines won’t hurt.
- From 2024 insights to 2025 wins 💵
- A 2025 glow-up strategy ✨
- Marketing 101 for 2025 📔
BIG IDEA
Can you believe 2024 is almost over? You can practically hear the clock ticking toward 2025! 🕐
But before you dive into those New Year’s celebrations, there’s one thing to check off your list: your year-end business review. Polly Clover Writes has broken it down step-by-step, so you can roll into the new year ready to conquer.
💅 Annual brand self-care
- Freshen up your visuals. Does your branding still scream you? If not, it might be time for a refresh. From your logo to your website and social media banners, make sure your visuals align with your company’s values and vibe. 🎨
- Audit your marketing strategies. Are they hitting the mark or falling flat? Your review is the time to dig into what’s working and what’s not. Take a hard look at:
- SEO: Is your website ranking and pulling in traffic?
- Social media: Are you thriving wherever your audience hangs out?
- Email marketing: How’s your open rate looking?
- Video content: Are you leveraging the power of video to connect and convert?
- Streamline your systems. Are your tools and processes helping or hindering you? This is your chance to ditch clunky systems and explore new software that can make your life easier.
- Dive into your finances. Nobody likes a financial mess. Review your 2024 numbers—profit margins, cash flow, and spending habits. 💰
- Tip: Trimming unnecessary expenses and reallocating funds can set you up for healthier growth next year.
- Stay ahead of industry trends. What’s trending in your industry? Are competitors shaking things up? Keeping your finger on the pulse ensures you can pivot or innovate as needed.
- Ask your customers. What are they saying about you? Dive into reviews, surveys, and feedback to uncover what’s working (and what’s not).
- Questions like, “What made you choose us?” or “What could we improve?” can reveal golden nuggets for growth.
- Set SMART goals for 2025.
- Specific: Know exactly what you’re aiming for.
- Measurable: Define success so you can track it.
- Achievable: Keep it realistic.
- Relevant: Align goals with your big-picture vision.
- Time-bound: Set deadlines to keep you accountable.
🟢 Ready, set, elevate
A year-end review is your springboard into the new year. With updated visuals, sharper strategies, and clear goals, you’ll be ready to make 2025 your best year yet.
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BITES OF THE WEEK
- Finalizing Finances: Accurate financial records are essential for tracking and evaluating your taxes, profit, salaries, and inventory.
- Counting Inventory: Your year-end inventory provides insights into the year and what works for the next.
- End-of-the-Year Evaluations: Do you really need to evaluate your business's performance for the year?
TACTIC TALKS
Here’s how to set your business up for success in 2025
Picture this: a year where your marketing efforts feel less like a wild guessing game and more like a well-oiled machine. Sounds pretty good, right?
📖 The key to making this vision a reality is setting clear, actionable goals that actually work. An article on LinkedIn listed 3 simple steps to help you dominate 2025 through polished marketing:
- Create consistently. Regular content is the heartbeat of your strategy; it keeps your audience engaged. Blogs, social media posts, or emails—just keep showing up!
- Why it matters: Businesses that post more often see 3.5x the traffic. 📈
- Track your results. Goals are great, but tracking progress is where the magic happens. Metrics like website traffic, social media clicks, and email open rates tell you what’s working and what’s not.
- Why it matters: Companies that track their efforts are 72% more likely to hit their marketing targets.
- Plan ahead. Even the best ideas can flop without a solid plan. Think of your marketing plan as the GPS for 2025—it keeps you on track and helps you avoid dead ends. Know your goals, who you’re talking to, and when you’ll share content. 📍
- Why it matters: Marketers with clear goals are 376% more likely to succeed.
💎 Your marketing goals don’t have to be complicated—they just need to be clear. So, grab your notebook, map out those goals, and get ready to make 2025 your breakthrough year.
