If there’s one common denominator among Investopedia’s 10 Most Successful Social Entrepreneurs list, it’s their goal to serve their communities. Our featured brand for today isn’t on the list (yet), but it also serves consumers in an aesthetically and eye-opening way—literally.
Learn how Lumify achieved instant stardom through TikTok’s social magic so that you can steal a trick or two for your own brand!
- From an eye drop brand to an eye-catching TikTok sensation 👁️
- The perfect influencer marketing partner for Q4 🤝
- Internet's favorite magic trick 🪄
- TikTok reviews = Higher sales ✍️
SCRATCHING THE SURFACE
How TikTok reviews turned an eye drop brand into an eye-catching Internet sensation
If the social media boom has taught us anything, it's that digital word of mouth is more influential than ever. Take TikTok, for example. What began as a platform for dance challenges is now a breeding ground for viral product recommendations.
Lumify was just another eye drop brand on the shelf—until users began posting reviews raving about it in TikTok. So, how exactly did this brand make the leap from unknown to iconic?
🛍️ TikTok made them buy it
Lumify’s eye drops claim to be effective in making eyes look brighter and refreshed, but that alone didn't make them stand out. It was when satisfied buyers began posting reviews, which went viral, that they took off. Users shared personal experiences, proving the product’s claims.
These weren’t just casual mentions—they were enthusiastic endorsements that captured the attention of millions. Suddenly, everyone wanted to try the magic eye drops, even with their higher price tag compared to other brands.
That’s authenticity at work, creating a ripple effect. One person tries it, posts about it, and suddenly everyone’s curious to try it themselves.
🪙 Golden free marketing
If Lumify’s story tells us anything, it’s that nothing beats word of mouth. As TikTok reviews spread, more and more people began checking out Lumify, leading to a surge in both awareness and sales.
But it’s not just about getting reviews—it’s about creating a buzz that reaches far beyond your product page. That’s exactly what social media offers on a massive scale. And when TikTok’s algorithm took over, the Lumify hype was amplified to reach millions of potential customers.r safety.
TOGETHER WITH INSENSE
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UGC videos are high converters for Q4 because they influence purchase decisions.
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DIVING DEEPER
How Lumify’s eye drops became the Internet's favorite magic trick
The buzz around Lumify didn’t just stop at a few TikTok videos. Users were so thrilled with the product that they couldn’t help but share their experiences. It was like a snowball effect: the more people posted, the more curious others became.
Before long, the platform was flooded with videos showing off Lumify’s eye brightening magic. 🪄
- User-approved. One of the most standout reviews in Lumify’s viral journey was a video of a woman asking her followers if they wanted to see a magic trick. She showed a bottle of Lumify eye drops and applied a few drops to one of her reddish eyes. Within moments, the redness disappeared while the other eye remained reddish and tired.
- Trivia: The video was stitched by a medical practitioner who fact-checked the product claims. It garnered 4.7 million views, earning the top spot under the search 'Lumify.'
- BuzzFeed took notice. Lumify’s viral success caught the attention of mainstream media. In fact, its viral moment earned a spot on BuzzFeed’s list of things in Amazon's Internet Famous section. This exposure fueled the fire, leading even more people to flock to grab a bottle and see what the buzz was all about.
🫵 You could be next
In today’s digital landscape, any brand has the potential to go viral. However, it should be for all the right reasons.
Start with an exceptional product, and positive user reviews will follow naturally. Then, encourage your customers to share their honest feedback and highlight their experiences. This can ignite your next (or first) viral moment.
Who knows, your brand might be the next to make it onto BuzzFeed’s viral list! 🗒️s with their branding.
SUCCESS BLUEPRINT
4 ways to leverage TikTok reviews to boost sales
By now, the ecommerce world knows that TikTok has become a major player in driving shopping trends. And a lot of that is thanks to TikTok product reviews.
🛒 To help you get your brand in the spotlight, Strong Testimonials listed several ways to leverage TikTok reviews to intensify your exposure AND sales.
- Go viral with authentic reviews. TikTok thrives on genuine user-generated content (UGC). When a user posts a compelling review that gains traction, it can lead to a significant boost in sales. 💬
- How: Encourage your customers to share their honest and enthusiastic reviews of your product.
- Tap into the trendsetters. Gen Zers and millennials highly influence social media. By engaging with them, you can reach a demographic that's eager to discover and share new products.
- How: Use popular trends, memes, and challenges to capture their attention.
- Leverage user-generated content. TikTok users love to share their shopping hauls, tutorials, and product reviews.
- How: Design campaigns that motivate users to create and share reviews.
- Use reviews as social proof. Positive reviews act as powerful social proof, influencing potential buyers to trust your brand and make a purchase. 💯
- How: Feature standout reviews prominently on your website and social media channels to build trust and credibility.
⭐ Ready to become a TikTok superstar?
Given the app’s explosive growth and its wild, anything-goes content style, now is the perfect time to dive in. Start creating, sharing, and interacting today—your breakthrough moment might be just one TikTok video away!
