Don’t you just love it when great products stem from the simplest solutions? We sure do!
And if there's anything more annoying than burnt toast, it's a kitchen that has no storage. Fortunately, our featured brand today found a quite convenient solution: a magnetic shelf!
Read on to know them and their insightful story.
- From a personal project to professional success ⚒️
- FREE report on Prime Day 2024 highlights 🔊
- The key role of reviews in a brand’s success 🔑
- 2-step plan to fight fake reviews ❌
SCRATCHING THE SURFACE
How a personal woodwork project turned into a viral success
Imagine trying to cook in a cluttered kitchen where you can barely find your spices, let alone counter space. Frustrating, right? It’s a kitchen headache we all know too well, including Scott Fleming, founder of StoveShelf.
Tired of the everyday frustration, Scott thought, “Why not use the unused space on top of the stove?”
Enter StoveShelf, a sleek, magnetic shelf that effortlessly attaches to the top of any stove. No tools, no drilling, no hassle—just instant, easy storage!
🧑🍳 For the everyday chef
StoveShelf was crafted with the everyday chef in mind, aiming to bring order to chaotic kitchens. Its sleek design seamlessly integrates with any kitchen decor. And the best part? It’s easy to attach and remove without leaving a mark, ideal for keeping your favorite seasonings and utensils within reach and your kitchen tidy!
The product quickly gained popularity through word-of-mouth and viral social media buzz. This proves once again that when it comes to kitchen storage, less really is more.
🥘 Recipe for success
What’s quite impressive about StoveShelf’s rise to fame is how organic it was. No flashy gimmicks—just a clever, practical solution to a common problem.
StoveShelf understands that when functionality and style blend seamlessly, it creates a winning recipe for capturing attention and winning over customers.
TOGETHER WITH LEVANTA
FREE report on Prime Day 2024 highlights
Discover the detailed conversion rate lift Amazon sellers experienced from affiliate marketing, broken down by product category.
See how your category performed and leverage these insights to drive even greater results next Prime Day!
Here are some key highlights:
🔶 10x sales volume on Prime Day compared to an average day
🔶 4x conversion rate compared to an average week
🔶 20% average conversion rate for top brands on Levanta
🔶 Highest Converting Category: Clothing, Shoes, and Jewelry at 36.81%
DIVING DEEPER
How TikTok and Amazon reviews shot a startup business to stardom
Scott Fleming wasn’t aiming to create a brand. As a hobbyist woodworker with a knack for solving everyday problems, he was simply looking for a way to tackle his kitchen space woes.
When Scott saw how his invention turned his cluttered kitchen into a model of efficiency, he knew he had done something special. So, he pursued a patent, created a sleek stainless-steel version, and launched StoveShelf on Amazon.
⭐ TikTok fame and rave reviews
StoveShelf was already a brilliant addition to the kitchen. But its continued success stemmed from a mix of great design, TikTok fame, and rave reviews on AND off Amazon.
- Customers were amazed by how effective it was in solving their space problem. Soon enough, TikTok influencers and home organization enthusiasts began showcasing StoveShelf in their kitchens.
- StoveShelf also struck a chord with Amazon customers. It has since racked up more than 15,000 five-star reviews, with customers praising its quality, perfect sizing, and easy installation.
The result: A surge of online attention and a flood of happy customers praising how the product simplified their lives!
🏋️ The strongest currency in ecommerce
There's always a demand for something new in the market, and countless products are launched every day to meet it. With millions of options available, standing out can be a real challenge.
StoveShelf’s meteoric rise is a beacon of inspiration for sellers. It shows that social media and genuine reviews aren’t just supplementary—they’re the strongest currency in turning a great product into a standout success.
SUCCESS BLUEPRINT
Eliminate fake reviews from your Amazon listing with this 2-step plan
Product reviews, especially 5-star ones, can be the golden ticket to boosting your sales. But not all that glitters is gold, especially with fake reviews being a persistent issue.
Amazon is cracking down on fake reviews across the platform, removing them as they find them. And to help you further safeguard your store, eComEngine developed a two-step plan:
- Know the guidelines. Make the platform's Product Review Policy your best friend. Dig into Seller Central as much as you can to understand when Amazon will remove a review. Generally, reviews are removed if they violate community guidelines or show unusual behavior. 📖
- Tip: When reporting a suspicious review, be clear and factual (and try to keep emotions out).
- Monitor and act fast. Spotting suspicious patterns early allows you to report them promptly or address any misinformation in your product listings. 🔎
- Tip: You can’t directly call out fake reviews, but you counteract them by ensuring your product information is clear and accurate.
⚡ The ultimate trick: Stay sharp
Fake reviews are a persistent problem across ecommerce platforms, including Amazon. Although it may feel like an uphill battle, staying proactive is key to protecting your brand’s reputation.
Keep fighting those bad apples—your hard work and vigilance can help you rise above the noise.
