How a mother’s frustration became an inspiration to enter the educational toy industry

Who would’ve thought a “frustration” would turn into an inspiration for a new product? This is why you shouldn’t undermine the things and experiences that can help you come up with a great product.

See how this mom turned a problem into a solution!

SCRATCHING THE SURFACE

Kids are super curious beings. Their minds are always buzzing with questions and the need to explore the world around them.

So, when Jill Gomez noticed her toddler’s fascination with buckles, she realized how this everyday item can help in developing her kid’s motor skills. That’s when she began searching for the ‘perfect’ toys.

However, she found none that could safely replicate the engaging activities that interest her kid.

This gap in the market inspired her to fill a niche for educational toys, which birthed Buckle Toys®—a family-owned educational toy company now known for playthings that stimulate fine motor skills through engaging, buckle-themed designs.

Why do kids love Buckle Toys®?

The toy industry is a crowded market bustling with innovation. Every year, countless new toys flood the marketplace, each vying for attention.

So, what makes Buckle Toys® such a hit with kids?

Interactive play. The hands-on engagement with buckles, zippers, and latches makes them interesting for kids. Plus, the products come in bright colors and playful designs.
Satisfying challenges. The various characters or themes inspire imaginative play, encouraging storytelling and role-playing. The kids get a sense of accomplishment in mastering different types of buckles and zippers.

But more than these, Buckle Toys® is loved because it makes learning fun. With its unique selling proposition (USP) rooted in design and educational value, it stands out in a niche that was once collecting dust in 2008.

Today, Buckle Toys® is a beloved brand in households and classrooms around the world.

TOGETHER WITH EZ-COMMERCE

PPC tips for increasing your sales + Account audit

You’ve probably read through dozens of Amazon pay-per-click tips. But trust us when we say that this time, we’re giving you tips you can use to grow your sales.

Best thing about them? They’re straightforward and no fuss!

EZ-commerce.net implements these 3 PPC strategies to enhance their client’s sales:

1. Initiate a down-only campaign targeting long-term keywords.

Set a low bid of $0.02, but aim to appear at the top of search results by bidding 200% to 500% higher (put 200%-500% at the top of the place).
Monitor performance every 72 hours. If there are no impressions, increase the bid percentage by at least 50%.

2. Implement the “Dvir Golden Nugget Trick” (a.k.a. an EZ-commerce secret!)

Create an automatic campaign targeting “close match.”
Start with a modest bid of $0.02 and then incrementally raise the bid by 20% every 96 hours or 4 days.
Once the bid cost approaches $1, reset to $0.02 and repeat the process. You’ll see sales with a very low advertising cost of sales (ACOS) that will lower your account’s total ACOS.

3. Generate a coupon code offering at least a 20% discount.

The code should be valid from the current date plus 2 days, and run for 30 days.
Run the “abandoned cart” Brand Tailor promotion to re-engage these abandoned customers who will buy your product with the coupon code now.

Happy with these tips? Reach out to EZ-commerce.net to get more tips and an account audit!

Give me more PPC tips!

DIVING DEEPER

Why Buckle Toys® is every parent’s best sidekick in their child’s development

Playtime isn’t just about keeping kids busy—it’s integral to a child’s development. That’s why parents will do anything to find toys that’ll entertain and educate their little ones.

Enter Buckle Toys®—where fun meets essential skill-building. Here’s why this brand wins the hearts and favors of parents.

Why Buckle Toys® are a must-have

Parenting can be a whirlwind, and sometimes you just need a moment to catch your breath. Good thing, these toys keep little hands occupied.

But beyond that, Buckle Toys® are stealthy teachers.

Each buckle, zipper, and latch presents a unique challenge that engages children in learning activities without them even realizing it. Here’s how they tackle specific developmental areas:

Fine motor skills. Children practice precise movements when they master tricky buckles and zippers. This helps refine their fine motor skills.
Hand–eye coordination. As kids snap buckles and click latches, they enhance their hand-eye coordination by accurately guiding their movements to complete each task.
Cognitive development. Unlocking the mysteries of each buckle and zipper is like a workout for the brain. It encourages problem-solving skills and boosts cognitive development as children figure out how to manipulate each mechanism.

Solving pain points

By addressing the need for toys that are both educational and engaging, Buckle Toys® offers a practical solution that supports children’s development while providing peace of mind to parents seeking enriching play experiences for their children.

This makes them a valuable addition to any parent’s toolkit for nurturing their child’s growth.

SUCCESS BLUEPRINT

6 tips for spotting untapped ecommerce opportunities

Ecommerce is a wild, competitive place. But with competition also comes opportunities—market gaps. It’s an area where people are looking for a product or service that no one’s offering yet.

The founders of Buckle Toys® found theirs unintentionally. But if you aren’t as lucky, Do Dropshipping listed 6 tips to identify hidden market gaps before anyone else:

Check out the one- and two-star reviews on other stores. These reviews are goldmines of information about what customers are unhappy with. Use these insights to offer something better.
Think about your hobbies and interests. If you’re passionate about something, chances are you know the ins and outs of that niche better than most. You understand the needs, frustrations, and desires of fellow enthusiasts.
Pay attention to your product reviews. Your customers are the ones using your products, and their insights can provide valuable information about what’s working and what’s not.
Take a peak at your competitor. Sometimes, the gap isn’t about the product itself but how it’s priced or delivered. Can you offer a more attractive price? Or perhaps better customer service? These tweaks can make a BIG difference.
Evaluate what local stores in your area are doing well. Is there a unique product or marketing strategy that’s working for them? Consider applying these ideas in other regions where the market might not be as saturated.
Be active on social media or forums. These are fantastic places to discover new trends and customer needs. Join groups, follow relevant hashtags, and pay attention to the conversations. You never know when you’ll stumble upon the next big idea.

Buckling up

There you have it—easy but powerful hacks to help you find gaps in the market! To add to the list, remember that success requires persistence and creativity.

In an increasingly open marketplace, competition gets tougher with each passing day. It’s not always easy to find that golden spot. But with the right approach, you can uncover new opportunities to grow your business like Buckle Toys®.