Taking over from Jeff Bezos wasnât just a new role for Amazon CEO Andy Jassyâit came with huge pressure and expectations. So, Jassy has three key reminders to help leaders stay sane amidst it all.
Some changes that will rock your sanity:
- Federal court rejects Trumpâs tariffs âď¸
- Your smartest move in 2025Â đ
- Amazon blocks message hack đŤ
- 7 WordPress tips to save sales đť

HOT TOPIC
The U.S. Court of International Trade just slammed the brakes on most of Trumpâs tariffs, calling them unconstitutional and a massive overreach of presidential power. đ
According to CBS News, the federal court ruled that Trump overstepped legal limits when he used emergency powers to slap 10% tariffs on goods from nearly every trading partner.
đ The court was clear
The court ruled that the International Emergency Economic Powers Act (IEEPA) doesnât give the president the right to reshape trade policy on a whim.
- Tossed. Tariffs targeting China, Canada, and Mexico were also deemed invalid.
- Targeted tariffs fall flat. Tariffs tied to drug trafficking or immigration concerns failed to meet legal standards.
- Widespread agreement. A second judge in D.C. also ruled five of Trumpâs executive orders invalid.
Now, theyâre facing two major lawsuits.
- One came from states, the other from small businesses arguing they were unfairly harmed.
- Both cases won, and the court sided with plaintiffs who said the executive branch shouldnât be able to unilaterally rewrite trade laws.
đ¨ But itâs not over
For now, thereâs no more tariff ping-pong. But as a seller, you need to keep tabs, stay flexible with sourcing, and be ready to pivot because⌠đŤ
The Justice Department plans to appeal. If higher courts uphold the ruling, expect ripple effects across how future administrations approach trade and tariff policy.

TOGETHER WITH WALMART MARKETPLACE
Selling on Walmart Marketplace is one of 2025âs smartest investments

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Join Walmart Marketplace Today.

BITES OF THE WEEK
- Simplified Conversions: Google updated its Google Tag Manager (GTM) conversion tag allowing more control of user-provided data.
- Trump Tariff Tracker: Know which tariff policies have been imposed, threatened, paused, or removed with this tracker.
- Algorithm Convergence: AI is transforming search from simple data retrieval to analyzing and synthesizing thousands of results.
- Pressure on Perplexity: Perplexity opened its AI platform for ads but can it scale fast enough to meet demands?

AMAZON NEWS
Amazon shuts down ‘[Important]’ seller message hack

Amazon has officially tightened the screws on how sellers can contact buyersâand not everyone’s thrilled about it.
According to eCommerceBytes, the once-reliable â[Important]â subject line trick is officially dead. So how can you still get critical messages through?
đ No more â[Important]â
- Before: Sellers could slip past buyer opt-outs by tagging messages with â[Important].â
- Now: If you want your message delivered, youâll need to use Amazonâs official templates or API.
Why the change? Amazon says itâs about respecting buyer preferences and cracking down on abuse of the messaging system.
âď¸ What counts as âCriticalâ now?
Amazon defines critical and non-critical messages as:
- Critical: Anything necessary to complete an order, like confirming a custom detail, fixing an address, or flagging a delay.
- Non-critical: Promotions, thank-yous, and general follow-ups. If the buyer has opted out of non-essential messages, those wonât make it through.
In short: say less, but say what matters.
đ Seller silver linings
Yes, this feels like another restriction. But there are some upsides, including:
- Template perks: Order IDs are auto-included, translations are built in, and critical flags are applied properly.
- Less risk: Using official tools means fewer policy violations and better message delivery rates.
- Simpler routing: When tagged correctly, your messages get throughâeven with buyer opt-outs.
Some sellers say the new templates have actually solved long-standing communication issues.
Whatâs been your experience with the update?

TACTIC TALKS
Avoid lost sales with these 7 WordPress tips

Your ecommerce site might look great, but is it converting? Between slow load times, clunky checkouts, and untrustworthy product pages, your store could be quietly leaking revenue every single day.
Elegant Themes dropped tips on how to plug those holes.
- Product photos matter more than price. Clean, high-res product shots with white backgrounds and multiple angles help people buy faster and more confidently. đ¸
- Trust badges arenât optional. Place security badges and verified logos near checkout and âAdd to Cartâ buttons to calm those last-minute doubts.
- Mobile first or miss out. Thumb-friendly buttons, fast loading, and no-fuss checkout flows keep mobile users engaged and converting.
- Popups, but not annoying ones. Wait at least 30 seconds, make the value clear (think: discount codes or size charts), and always include an easy close button. đŹ
- Streamline your checkout. Skip the unnecessary form questions, highlight PayPal and Apple Pay, and keep it all on one page if possible.
- Speed is money. Run a performance check, optimize your images, and make site speed a top priority.
Your store doesnât need a redesign. It needs better execution. These moves arenât about guessworkâtheyâre proven to help visitors stick around, trust you, and click âBuy.â
Make the changes that matter. The rest is just noise. âĄ