First came the rush of success. š
Then came the ghost town.
What happened next has sellers wondering if Amazon decides when the partyās over.
- Steal your competitorsā sales this season šÆ
- When the algorithm stops playing nice š
- Thought of the Day š“
- Get Looped In and take the chaos out of ecommerce accounting āļø
- Weāll link your newsletter for FREE. Send your applications here. š¤

SELLERBITES INBOX
An Amazon seller (OP) asked: How can a product go from selling out in a week to not moving a single unit?
Their story started like every FBA dream come true.
- OP shipped 36 units of an eye care product to Amazon, sat back, and watched them vanish in less than a week.
- Clean, quick, and profitable, the kind of result that makes you believe youāve cracked the code.
So OP did what any confident seller would do: doubled down. Actually, multiplied down, 320 more units, roughly $8,000 worth.
Same product. Same listing. Same Buy Box. Even the price was lower.
Yet somehow, OPās listing flatlined. Not a single unit moved.
š Momentum mysteriously stalls
Sellers in the thread scrambled for answers, each theory wilder (and more plausible) than the last.
- Vanished visibility. Some said it could be a temporary listing suppression or one of Amazonās āquietā algorithm shifts.
- Stock in transit. Others suspected the 320 units were still mid-transfer between warehouses, technically āavailable,ā but not yet fully sellable.
- Ranking reset. Once a product goes out of stock, it can lose sales velocity, dropping it out of Amazonās search rotation. š
- Saturated competition. Fresh sellers flood in, prices spiral down, and Buy Box share evaporates faster than your margins.
But a few sellers insisted it goes deeper, that Amazonās system doesnāt just follow logic; it controls it.
š§© Inside Amazonās invisible hand
Veteran sellers didnāt hold back, offering explanations that ranged from algorithmic fine-tuning to full-blown marketplace manipulation.
- The algorithm effect. Restocking may trigger a recalibration period where Amazon ātestsā demand again before restoring visibility.
- Logistics lag. Even when stock is ālive,ā scattered inventory can cause shipping delays that nudge you out of the Buy Box. š¦
- Competition churn. New sellers in ungated categories create price chaos ā and the algorithm loves chaos.
- The cynical theory. Amazonās AI could be spreading sales across sellers to keep prices low and ad budgets high, optimizing for Amazonās profits, not yours.
šŖ Facing the unpredictability
Nobody cracked the algorithm, maybe nobody ever will. But one truth holds: momentum is temporary. Smart sellers restock conservatively, monitor performance shifts, and never assume success repeats itself.
Because on Amazon, predictability isnāt part of the Prime package.

TOGETHER WITH STACK INFLUENCE
š Get Ahead This Holiday Season - Rank #1 on Amazon Like Lenny & Larryās

Most Amazon sellers feel it this time of year:
Ad costs spike. Rankings stall. Conversions flatten.
That was Lenny & Larryās story before turning to Stack Influence - the platform that automates influencer collaborations at scale.
Instead of pouring more into ads, they sent their Protein Pretzels to 1,560 verified Micro-Influencers who:
- Bought the product on Amazon (real purchase, verified sale)
- Shared honest reviews & social post.
- Created UGC that could be repurposed everywhere
The result?
- š 11Ć monthly sales (from 1,024 ā 11,316 units)
- š BSR rank jump: #9,536 ā #864 in Grocery
- ā 525 organic reviews (4.3 avg.)
- š 2.3M impressions + 82K engagements
Now imagine that kind of organic growth before the holiday rush.
With Stack Influence, you can:
- š¦ Gift your products to real customers & influencers
- š¤ Automate collaborations from AāZ (save 175+ hours monthly)
- šø Generate unlimited branded UGC with full rights
- š Boost rankings through authentic, verified Amazon traffic
This holiday season, skip the ad wars.
Stack Influence helps brands outrank competitors and multiply recurring revenue before December even starts.
š Get 10% OFF when you launch your campaign this month

THOUGHT OF THE DAY
Amazonās algorithm works in mysterious ways, mostly against your expectations.
Youāve got to pivot faster than it changes.

BITES OF THE WEEK
- Decoding Part II: Modern shopping behavior requires modern marketing strategies, enroll in Andrew Temes' masterclass today!
- AI Kevin King: The BDSS Oracle is now ready to give you AI-powered answers straight from the BDSS library.
- Growth Through Innovation: Beyond innovating products, learn how to build long-term loyalty and sustainable revenue.
- $200M in 5: Learn how Ivan Tsvilik scaled TrueSeaMoss from a small startup to a $200M+ brand in 5 years.




