Imagine spending months perfecting your listings, then seeing weak, no-review products from elsewhere hit six figures overnight.
- Turn clicks into $350K in sales 💸
- Lazy listings make more than yours 😬
- Thought of the Day 🍴
SELLERBITES INBOX
An Amazon seller (OP) asked: How are China-based supplement listings with zero reviews pulling in six figures, and hitting top-three rankings in days?
The pattern made OP pause because none of this lined up with how supplements usually work.
Here’s what stood out immediately:
- Instant visibility: Listings popped up out of nowhere and ranked aggressively with zero history.
- No external buzz: No socials, no influencers, no off-Amazon traffic, nothing.
- Low-effort presentation: Broken copy and mediocre images that should tank conversion… but didn’t.
🧩 The hidden strategy
Seasoned sellers chimed in fast: supplements are brutal to break into. If you’re playing by the rules, there’s usually a long, expensive grind. These listings skipped all of that.
This is what they believe is happening:
- Churn-and-burn launches: These listings aren’t built to last, they’re built to cash out fast.
- Artificial traction: Brushing, rebate groups, or coordinated buying to juice early sales velocity.
- Algorithm shock: Sudden volume spikes force rapid ranking gains before enforcement can react.
One commenter summed it up bluntly: they’re not building brands, they’re cycling accounts.
💸 Why the math works
This isn’t about better marketing. It’s about cost structure.
Sellers highlighted the real advantage:
- Near-zero COGS: Factory ownership or direct control crushes manufacturing costs.
- Unlimited ad burn: When margins aren’t real, you can light PPC money on fire and keep going.
- Short-term thinking: Profitability is optional, as long as ranking hits before the plug gets pulled.
As one seller put it: Western brands plan for years. These operations are planned for months.
🚨 What OP should actually take from this
Trying to copy this playbook is a fast way to lose your account.
Community consensus was clear:
- Velocity without foundation draws scrutiny.
- Artificial traction leaves clean audit trails.
- Supplements + enforcement = zero forgiveness.
If your strategy depends on speed over compliance, Amazon eventually catches up, and when it does, it’s rarely gentle.
TOGETHER WITH LEVANTA
Get $75 for Lunch and Learn More About Affiliate Marketing
Not all external traffic converts. What matters most today for e-commerce brands is ROI. And without clear visibility into performance, it’s hard to know what’s actually worth scaling.
In 2026, top Amazon sellers are running affiliate marketing and creator partnerships as a strategic growth lever, not a side experiment.
Brands like Ella Bella are leading the shift. After six months of using Levanta, creator partnerships generated 162,000+ clicks and $375K in sales — including $132K in a single month.
Levanta helps e-commerce sellers turn affiliate and creator partnerships into a measurable, performance-based revenue channel, not wasted budget.
Interested in how it works? Levanta is offering a $75 Uber Eats or DoorDash gift card to qualified sellers who book a demo.
THOUGHT OF THE DAY
Some sellers will jump into a category, burn through accounts, and hit six figures in days while the rest of us grind for months. But here’s the catch, short-term wins leave a long trail. Velocity gets visibility, compliance keeps you in the race.
BITES OF THE WEEK
- EEE Miami 2026: Exclusive retreat-style ecommerce conference for 8–9 figure brands, focusing on strategy, CX, AI, and growth insights.
- Omnichannel Congress: Retail leaders gather in Brussels to explore future-proof omnichannel strategies, tools, and seamless customer journeys.
- TikTok Shop Connect: Hands-on London event teaching brands how to turn TikTok content, ads, and live shopping into sales.
- Retail HR North: Manchester event brings retail HR leaders together to tackle talent, culture, resilience, and workforce strategy.
