It seems like AI is fully taking over every social media platform. From Facebook to Amazon, it’s now making its way to music streaming services such as Spotify and Apple Music.
It goes to show how powerful AI is. We’ve yet to know how big it could further get in the coming months.
- You’re paying for fake traffic 💀
- Sellers’ most commonly encountered problems 🚩
- Ecommerce gets fancy with concierge 🛎️
- YouTube Shopping 🛍️
BLACK MARKET
Did you know bots are responsible for around half of all online traffic? And that ‘bad’ bots make up one-third of that traffic?
💸 So yep, Stacked Marketer says there’s a fat chance you’re wasting money on fake traffic because:
- There’s no such thing as a free click. Google Ads are typically at $1–$2. This increases depending on the keyword and the industry. Insurance, retail, and real estate have the highest costs.
- Invalid traffic has increased by 33%. One out of 12 clicks is “invalid.” Also, bad bot activity has risen by 6% since 2019.
- 59% of all bot traffic comes from data centers—Amazon’s Web Services is at 17.4%.
- Even emails have bot traffic. Just look at Apple’s inflated 100% open rate, which is because Apple Mail Privacy Protection (AMPP) preloads emails on their proxy servers. This results in high open rates but low click-through rates—something you don’t really want.
What can you do?
Businesses use PPC to boost their brand awareness and sales. But with all the increase in bad bot traffic, you’re more likely flushing your budget down the drain. 🚽
You can protect yourself by investing in bot-blocking tools, implementing audience exclusions, filtering IPs, and vigilant monitoring. For email campaigns, your email service provider settings should filter out machine clicks based on patterns, such as instant clicking after email receipt.
TOGETHER WITH AMZJOY
The answers to Amazon sellers’ most commonly encountered problems
Are you a new Amazon seller? Or are you planning on selling on Amazon? Whether you're a newbie or a pro seller, you're always bound to encounter problems. These are inevitable—but that doesn't mean they can't be avoided or addressed.
Here are the usual problems and how you can address them:
Delayed profitability 💸
Since Amazon pays third-party merchants every two weeks, you need to invest in maintaining your inventory. This can generate cash flow issues and could delay profitability at first.
The solution: If you're struggling to plan how to manage your inventory, you can work with full account management specialists. They will guide you on which stocks you'd need to replenish and when depending on the data.
Price wars 🏷️
Here's the truth: you're not the only hopeful Amazon seller. There are other people like you out there. And you might be selling the same thing too!
The solution: Invest in advertising. But it's easier said than done. You'd have to be knowledgeable in handling campaigns and adjusting bids. Pay-per-click (PPC) advertising can either make or break you.
Compliance with Amazon's policies
Amazon is pretty strict with what sellers are publishing on the platform. This includes (but is not limited to) eligibility, promotions, commercial solicitations, and content infringement.
The solution: Read up on Amazon's policies. But it can get overwhelming, especially if you're new to selling on the platform. The good news is that you can leave these to the account management experts. You get to save time while making sure you’re complying with their policies.
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BITES OF THE WEEK
- Fair Use: Here's a guide to using images online fairly and legally.
- Top Transporter: Amazon’s third-party logistics debuts AND takes the No.1 spot!
- April Tools: ICYMI,there were a lot of new e-commerce tools for merchants this April.
BIG IDEA
How to use concierge commerce to provide seamless shopping experiences
Competition isn't just about products anymore. It's also a contest for creating unforgettable shopping experiences.
🛎️ And that’s where concierge commerce enters the scene. Just like a hotel's concierge ensures your needs are seamlessly met, concierge commerce elevates the standards for personalized services in online shopping.
Romania Insider listed several touchpoints where you can incorporate this into your strategy:
- Voice shopping. Dubbed as businesses’ “new best friend,” this trend is transforming shopping by leveraging smart assistants like Alexa and Google. You can integrate this into your processes to provide customers with a personal shopper on standby that’s ready to fulfill every command.
- Video commerce. With video commerce, impulse buying is just a click away. You can hire influencers to showcase your products in engaging videos, mixing entertainment and shopping.
- Live shopping. Instead of sticking to traditional live streaming, try adding interactive games and behind-the-scenes peeks to entice customers. It's a fresh approach to shopping, one live session at a time.
🤔 Should you hop on the trend?
If you wish to create moments that linger long after the purchase is made, then definitely YES!
Concierge commerce is like having a friendly digital persona to serve customers as soon as they enter your online store. By promptly answering questions, recommending products, and adding a touch of entertainment, you can provide your customers with a seamless shopping journey from start to finish.
SOCIAL PULSE
Why you should use YouTube Shopping’s updated features in your marketing strategy
As social commerce continues to soar, platforms are aiming for the attention of younger audiences. YouTube, the video-sharing giant, has recently updated its shopping features as it faces tough competition from TikTok Shop.
According to Modern Retail, these new features offer content creators more opportunities to monetize their content. It also signals the commitment of Alphabet, YouTube’s parent company, to stay competitive in social commerce.
🏷️ What’s new on YouTube?
- Shopping collections. Creators can group products together, making it easier for viewers to find what they're looking for.
- Affiliate hub. This allows creators to connect with over 300 partner brands and find commission rates, promo codes, and sample requests easily.
- Tagging products across videos. Creators can now monetize older content by tagging products across multiple videos.
- Integration with Fourthwall. This helps creators set up and manage their stores easily.
🔍 So, should you integrate these features into your marketing plan?
It’s a good idea to give them a try! Using YouTube's shopping features can benefit your business in several ways:
- Increase your reach and revenue. YouTube’s massive user base allows you to reach a broader audience and drive more sales.
- Enhance engagement. Connect with your customers easily by creating shoppable content.
- Boost brand awareness. Partner with content creators and leverage their influence to promote and sell your products.
🎥 With its vast audience and powerful features, YouTube is a great platform for your business to thrive in the digital age. So, don't miss out on the opportunity to leverage YouTube Shopping as part of your marketing strategy.
