Sorry for popping out of your emails a bit later than usual. But as they say, it’s better late than never, right?
And we’re not one to miss the opportunity to give you some useful information for your successful selling journey. So, here goes our thing.
- Amazon India’s new quick commerce service 🆕
- Walmart’s next seller success story 📚
- Live commerce 📹
ECOMMERCE NEWS
Amazon India is rivaling Amazon U.S. in terms of big moves.
ICYDK, the former aims to launch a quick commerce delivery service codenamed “Tez” by next month or early 2025. This is the retailer’s attempt to make a mark in India’s booming quick commerce (q-commerce) industry. 💥
The Economic Times speculated that the pressure of being the only global ecommerce firm without a q-commerce delivery service in the country finally got to Amazon. Hence, it's accelerating Tez’s launch, which was originally scheduled for next year.
💨 What’s Tez, BTW?
First of all, “Tez” is an unofficial name for Amazon’s proposed q-commerce business. It’s set to compete head-on with India’s industry giants.
- According to a report, Tez will be focusing on groceries and daily essentials.
- It’ll also reportedly offer “ultra-fast delivery,” as Amazon is finalizing the plans for the logistical infrastructure and inventory management.
- Amazon describes Tez as a “greenfield, ground-up project targeting India's fast-growing ecommerce space.” This means it’s gonna be a product of new ideas from fresh talents in the industry.
🥊 And who will Tez be facing?
- Flipkart’s Minutes, which is Amazon India’s direct rival;
- Tata’s BigBasket, which just recently entered the q-commerce market too; and
- Blinkit, Zepto, and Swiggy Instamart—the royalties of India’s q-commerce industry.
Q-commerce in the U.S. may not be as thriving as in India, but it’s definitely gaining momentum. And with Amazon throwing big plans left and right, it’s not impossible to see a U.S. “Tez.”
In the meantime, we’re gonna tune in to keep you in the loop about how Amazon India’s q-commerce venture will fare. 👂
TOGETHER WITH WALMART MARKETPLACE
Are you Walmart’s next seller success story?
When your business is backed by one of the most trusted names in retail, great things can happen.
The woman-founded party supply company found grand success on Walmart.com. According to Jill Schultz, Dir. Merchandising and Inventory, “Walmart has connected us with millions of customers that we would not have been able to reach otherwise.” and bringing joy to millions of customers during their times of celebration.
Are you our next seller success story?
Join today and tap into:
- a network of millions of customers
- powerful, easy-to-use solutions designed for growth
- Walmart’s omnichannel advantage
BITES OF THE WEEK
- Build-a-Brand: Build a great brand that's recognized online and offline with these tips.
- New Solutions Provider: Walmart grew its list of Solutions Providers by partnering with Logicbroker.
- Forum Recap: Amazon compiles helpful forum posts and threads for sellers to review monthly—here’s for November.
TECH MARKETING
3 reasons why you need to go live ASAP
Have you ever wondered how much brands pay influencers?
According to Marketing-Interactive, the influencer market is set to explode into a $24-billion industry. That’s a gigantic growth of over 1300% in just 8 years!
Trivia: Influencer-hosted live commerce has been a hit in Southeast Asia. More than a trend, this suggests that this strategy holds a lot of promise in other regions too.
🦘 Why you need to jump in (if you haven’t yet)
- Influencers generated $15 billion in net merchandise value across platforms in 2024.
- Top influencers like Blackpink’s Lisa and Indonesian couple Raffi Ahmad and Nagita Slavina have massive followings, further boosting social media's impact on shopping habits.
- 82% of consumers have made purchases based on influencer recommendations, showing a rise in trust in influencers over traditional ads.
- Influencers also influence subscription services and travel, with 69% of consumers discovering services via influencers and 59% using travel vloggers to plan trips.
📺 And why go live?
- Influencer marketing is critical for capturing younger audiences and unlocking new revenue streams.
- Rising advertising costs and declining trust in traditional ads make it difficult for brands to advertise.
- Live shopping creates an interactive, immersive shopping experience, blending entertainment with real-time purchasing.
- And just so you know, 46.7% of marketers consider TikTok the most important influencer marketing channel.
TL;DR: Mixing in influencer marketing to your marketing tactic through live commerce could be the fastest way to explosive ecommerce success.
What do you think? Is it worth trying?
