Did you know Amazon earned Mental Health Americaâs Platinum Bell Seal? Yeah, the highest honorâand for three years in a row now.
And in 2025, Amazonâs doubling down, expanding mental health support for employees and their families in 60+ countries.
- Amazonâs shipment rejections cause chaos đ
- Agency tools, no agency fees đž
- Sellers are losing control of their delivery promise âł
- You’re underusing Brand Analytics đ
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TRENDING TOPIC
Itâs the final stretch before Prime Dayâyour listings are optimized, ads are dialed in, and pallets are en route. But what if they never make it to the warehouse?
According to The Telegraph, thatâs the nightmare facing sellers shipping to Amazonâs Nottingham fulfillment center, which is reportedly turning away trucks and telling drivers the warehouse is ‘full.’ đ«
đ§ Amazon says, âEverythingâs fineâ
- Sellers have taken to forums, warning of repeated delivery rejections and radio silence on inbound shipments.
- Baby brand Mama Bamboo says it lost ÂŁ20,000 from a month-long delay.
Amazon insists itâs business as usual: no âunexpected delays,â and support is available for anyone affected. And in a plot twist, they said Mama Bambooâs delivery was eventually accepted.
But if everythingâs running smoothly, why are so many trucks being turned away?
đŠ Plan for package delays
Whether itâs Prime Day chaos or just poor coordination, fulfillment disruptions happen. Sellers who survive them usually have:
- Backup warehouses or 3PLs
- Multiple carrier partners
- Transparent customer communication when things go sideways
Because letâs be real, if your stock doesnât make it to the warehouse, itâs not making it to your customer either. đ€·
TOGETHER WITH SELLER ALLIANCE
The Amazon Resources Agencies UseâNow Available to You
If youâve ever wished you had a team of Amazon experts in your back pocket, this is it.
Seller Alliance is your all-access pass to the same tools, templates, and strategies used by top Amazon agenciesâmade available for sellers who prefer to do it themselves.
Created by the team behind Seller Interactive, this membership gives you direct access to:
- Proven SOPs, checklists, and templates for every stage of growth
- Expert-built video walkthroughs to implement strategies with confidence
- Regular updates based on real agency insights and marketplace shifts
- Live training and sessions tailored to whatâs working right now on Amazon
Whether youâre optimizing listings, improving ad performance, or scaling operations, Seller Alliance gives you real, reliable resources without the fluff. No endless YouTube rabbit holes. No recycled content. Just what worksâstraight from the agency trenches.
And the best part? You stay in control. You run your business, we back you with the knowledge.
Click to learn more and get started.
BITES OF THE WEEK
- Amazon UNapproved: Make sure your product compliance test results donât come from this list of laboratories.
- Suspected Delays: The Groceries Code Adjudicator (GCA) launched an investigation, suspecting Amazon of delayed payments to its suppliers.
- Weekly Seller Roundup: The week’s curated content includes a weekly spotlight, news updates, and trending threads.
- Threads Got DMs: Meta is now adding a messaging feature to Threads but with restrictions (ages 18+ mutuals only).
HOT TOPIC
Seller control over delivery promise quietly slips away
Amazon is coming for that ‘buffer’ you built into your shipping window.
According to ChanelX, sellers are getting notifications that Amazon will soon start auto-updating domestic standard transit times based on your real delivery performance.
â Whatâs actually changing?
Amazon’s goal is to align delivery promises with your transit times (TT). Sounds helpfulâuntil it isnât. đ
Hereâs how the auto-updates will work:
- Faster-than-listed deliveries: Your times will be shortened.
- Example: If you’re set to 5â7 days but consistently deliver in 4, Amazon will cut it to 3â5.
- Slower-than-listed deliveries: Your times will be extended.
- Example: If you’re set to 2-3 days but consistently deliver in 4, Amazon will bump it to 3â5.
Note: Only standard domestic shipping is affected (for now). Expedited, international, and premium shipping templates stay untouched.
đ But youâre still on the hook
Even though Amazonâs adjusting the settings for you, youâre still fully responsible for making sure theyâre accurate. If they tweak it and something goes wrong? Thatâs on you. đ«”
TACTIC TALKS
How should you be using Amazon Brand Analytics
In a marketplace where everyoneâs fighting for clicks, knowing whatâs actually sellingâand whyâis no longer optional.
Small Business Coach Associates breaks down how Amazonâs Brand Analytics tools help you spot trends, see whatâs working, and make smarter, data-driven decisions.
đ§ What you can actually do
Hereâs what the data can uncover when used right:
- Sales trends: Track volume, conversion rates, and where your growthâs coming from.
- Customer behavior: See what shoppers search, browse, and buy.
- Competitor positioning: Benchmark pricing and identify gaps you can exploit.
- Trend spotting: Forecast demand and optimize inventory before youâre left scrambling.
- Listing and ad performance: Cut whatâs not converting, double down on what is.
đ Get analyzing
Brand Analytics includes six unique report types, covering everything from keyword performance to customer repeat behavior.
Dig into them, and youâll get the visibility needed to outmaneuver your categoryânot just react to it.