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Amazon FBM sellers hit with surprise “speed upgrade”

Posted on by SellerBites

We made it to the end of the week, somehow. 

Inventory’s low, stress is high, and Amazon’s still keeping everyone on their toes. 

  • What’s holding back your growth? 📉
  • FBM sellers forced to ship faster 🚚
  • U.K. ends fast fashion’s free pass 💸
  • Half the internet just flatlined ☁️
  • Join our Facebook group for FREE ✨

SELLER REFRESHER

Apparently, two days is now a lifetime in Amazon time. On September 30, it killed the default two-day handling time, auto-switching listings to one-day or even same-day. 

And if that wasn’t stressful enough, some sellers are now being pushed to zero-day handling by October 27.

🍪 Quick bits

  • Stealth update. Rolled out with zero announcement, leaving sellers to manually fix handling times SKU by SKU.
  • Forced upgrade. Reports say some listings are being auto-migrated from 1-day to 0-day handling.
  • Amazon’s spin. A Seller Forum rep says it’s about “making offers more appealing through faster delivery.”
  • The fallout. Sellers only found out after late shipments triggered penalties and account health warnings.
  • Bottom line. Small FBM operations say same-day handling could wreck labor budgets and blur the line between FBA convenience and third-party chaos. 💨

💬 SellerBites’ take

Amazon’s message is clear: “If you can’t ship it fast, don’t list it.” For customers, it’s all about instant gratification. For sellers, it’s a logistical nightmare.

This move blurs the boundary between FBA and FBM more than ever, turning what used to be a flexible fulfillment model into a sprint against Prime expectations.

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On your free Discovery Call, we’ll break down your storefront, your numbers, and your growth potential. You’ll walk away with clarity—and a next step that actually makes sense for your brand.

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BITES OF THE WEEK

ECOMMERCE NEWS

The trade war is back on and it’s personal

Shein, Temu, and other fast-fashion giants have long dodged import duties through a loophole, but that’s about to end. 

U.K’s Chancellor Rachel Reeves plans to scrap the “low-value imports” exemption in her November 26 budget.

🍪 Quick bits

  • ÂŁ135 cheat code. Orders under ÂŁ135 have been slipping past customs, letting China-based sellers soar while U.K. retailers stumble.
  • Retail rebellion. Shop owners say the system’s been rigged for years. Reeves’ fix could reclaim ÂŁ600M annually and even the odds.
  • Global glow-up. The U.S. axed its $800 loophole, and the E.U. will follow by 2028, everyone’s tired of being Temu’s tax haven.
  • British backfire. Without reform, the U.K. risks becoming the world’s bargain bin, with cheap imports already topping ÂŁ3B this year.

💬 SellerBites’ take

Looks like Shein and Temu’s duty-free runway is about to hit some turbulence, and honestly, it’s about time. 

For years, they’ve danced around tariffs while local sellers paid the price. Reeves’ plan doesn’t just fix a loophole, it gives British retailers a fair shot. If fast fashion wants to keep up, it’s finally time to pay at the border.

BIG IDEA

AWS outage knocks out half the internet

If your Seller Central froze or Alexa ghosted you Monday morning, you’re not imagining things. 

Kicking off the week, an Amazon Web Services (AWS) outage took down half the internet, triggering a massive digital domino effect.

🍪 Quick bits

  • Domino effect: AWS powers thousands of seller tools, repricers, analytics, and ad dashboards all went dark.
  • Blackout list: Duolingo, Ring, and Coinbase were hit hardest, with 6,000+ outage reports in hours.
  • Official word: Even Perplexity AI’s CEO confirmed AWS was the culprit.
  • Hot zone: The chaos traced back to the infamous US-EAST-1 region, behind major outages in 2020, 2021, and 2023.
  • Meme moment: Sellers coped with jokes about “unplugging and replugging Amazon’s servers.”

💬 SellerBites’ take

When AWS goes dark, it’s the ecommerce equivalent of a power grid failure, you don’t realize how dependent you are until everything blinks out. 

Every “automated” workflow still relies on a heartbeat somewhere in Virginia. Time to dust off those manual SOPs, because when AWS crashes, so does your peace of mind.