Amazon is on the roll with new changes and updates! There’s one saying that bullet points should now be emoji-free. Then, there’s also the announcement regarding on-time delivery rate we shared yesterday.
Whatever’s new on Amazon and the ecommerce space, rest assured we’ll do our best to deliver them to you sizzling hot.
- Holiday inventory deadlines 🎁
- The marketing hack to make your brand stand out ⭐
- The secret to getting more search exposure 🔍
HOT TOPIC
Sales days are coming, and Amazon wants sellers to send their inventories ASAP—like NOW. EcommerceBytes shared the retailer’s announcement alerting FBA sellers regarding inventory sending dates.
📌 Save the dates
Indeed, Amazon believes “the earlier, the better” when it comes to holiday inventory. The retailer recommends sending products ahead of sales events for “peak readiness”.
- Holiday inventory should be in fulfillment centers between August and September.
- There will be no overage fee for storage effective July 1, 2024. This means excess inventory will not cost you anything this peak season.
- As clarified by Amazon: “If on-hand inventory exceeds your limit, you won't get charged the overage fee. But if your on-hand inventory + open shipments exceed your limit, you will be blocked from creating additional shipments (while still not incurring the fee as it's been eliminated).”
- To be Prime-badge ready, Black Friday inventory should be received by October 19, 2024.
- FBA sellers may see lower estimated capacity limits for October and November.
- November capacity limits will be available starting August 20. You can use the Capacity Monitor tool to stay updated as these recommendations are subject to change.
Amazon’s fulfillment centers will focus on receiving inventory from September to October. Then, they’ll prioritize order processing from November to December. So, there really is a tight timeline to accept your shipments.
And if you want to meet that timeline to participate in the holiday sales events, you better start preparing now! 🚂
TOGETHER WITH STORI AI
Make your brand stand out with this marketing hack
There are millions of sellers on Amazon, with 60% of sales coming from independent sellers with small and medium-sized businesses. Do you think your brand can stand out from this sea of competitors?
Well, if you want to succeed in selling on the platform, you should try to stand out.
But how can you do this?
By making your brand memorable! Here's how to do it:
- Use STORI to create content for you. With the help of STORI's AI feature, you can create customized branding elements, including taglines, colors, brand identity, strategy, voice, and personas.
- Publish content on all your social media platforms. Make sure that the content is consistent with your branding so it'll be easier for your audience to recall your brand.
- Plan your content and schedule them accordingly. The more you post on your social media platforms, the easier it is for your audience to be more aware of your brand.
Don't have time to plan, create, and publish marketing materials? Don't let this stop you! Focus on doing your business while letting STORI boost your brand’s exposure.
Of course, it’s better if you experience all of these firsthand. So, try STORI now for FREE by clicking on the link below. 👇
Elevate my brand’s communication
BITES OF THE WEEK
- Through the Lens: Amazon Lens makes it easy to search and shop using product images.
- TikTok’s EuroTrip: DYK TikTok is set to launch in Ireland and Spain this October?
- July Tools: Check out the latest ecommerce tools and updates you can use for your brand.
TECH MARKETING
The best way to appear more in ecommerce search results
AI is transforming the way customers search for products online by making searches faster and more accurate. For sellers like you, this presents exciting opportunities—but also some challenges.
Retail TouchPoints shared some tips on how you can tackle potential issues.
🎭 Two sides of AI
Pros:
- Speed and accuracy. AI can help customers find what they want quickly. For example, if someone searches for "stay cool," AI might show fans and air conditioners even if those words weren’t used.
- Targeted personalization: AI can tailor search results to individual customer preferences to improve their shopping experience.
Cons:
- Irrelevant results. AI still show unrelated items in some cases. A search for "garden tools" might bring up pet supplies, which can frustrate customers and cost you sales.
- Over-reliance. Depending too much on AI can lead to missing the nuance and context that human understanding provides.
To make sure the pros outweigh the cons for your brand, you must:
- Optimize for AI-based and traditional keyword searches. This way, you get the smart features of AI without losing the accuracy of keyword searches.
- Manually tweak search results. Regularly review and adjust search results to highlight your key products. This ensures customers see the best your store has to offer.
The bottom line
For top-notch ecommerce searches, mix AI with traditional methods and a human touch in your SEO and advertising strategies. This approach not only helps customers find what they need easily but also keeps your store competitive and innovative. 🌪️
