The holiday season is here! It's a wonderful time for everybody—both sellers and buyers alike. According to Meta's most recent Global State of Small Business Report, 25% of small businesses expect higher sales between October 1st and December 31st of this year. So they made this marketing guide to help small business owners make the most of the holiday season.
🤓 Here's a quick rundown of their initiatives:
With these, it's safe to say Meta's amping up their support for small business owners this holiday season.
According to CNBC-TV18, Amazon denies laying off any employees despite reports that they did so to thousands of employees worldwide. Instead, they claimed that all these resignations were voluntary as part of their Voluntary Separation Program (VSP).
VSP's premise offers employees to resign voluntarily in exchange for benefits. Some of the benefits include a "lump-sum" payment equal to 3 months of pay, and one week of salary every six months of tenure at the company.
😕 So what happened?
According to affected employees, they worry about the ambiguity of VSP's system. They’re not sure if it guarantees benefits or if everyone who signed up for it is covered.
Did you know there's a tool that can determine which single-unit products you sell have the demand to be sold in case packs on Amazon? It's the "case pack product opportunities" feature. Case packs lets you ship items with similar SKUs in the same box.
You can create a separate or consolidated listing for the item offered as case packs. Giving this option to shoppers would encourage them to buy wholesale, lowering shipping costs and price per item.
An Amazon seller has reportedly lost $7,000,000 due to black hat tricks, as originally written in this Medium post. This loss led them to announce bankruptcy on November 1, 2022. The seller had their massage gun design patented in February 2019 and launched their product on Amazon in July 2019. But in December 2021, they received a fake copyright claim and were suspended.
🎩 This would be the beginning of a series of black hat attacks on the seller, including but are not limited to:
The seller chose to remain anonymous but reached out to the Amazon Seller’s Group headed by Ed Rosenberg for help.
👀 A possible inside job?
What’s even more pressing is this is not an isolated case. Someone commented on Rosenberg's post on LinkedIn that they had a similar experience wherein a Chinese seller was the suspect. These sellers are claimed to have agents in Pakistan and Bangladesh who offer these services using Whatsapp and Facebook groups.