Healthy seller accounts are critical during the holiday season, but account suspensions are, unfortunately, still looming. Nobody wants to deal with the bummer of losing selling privileges during the busiest sales event of the year, especially not out of nowhere. That's why Amazon introduced the Account Health Assurance (AHA). This program was cited in EcommerceByte's post. Here's what you should know:
Sellers want to avoid the risk of deactivation and are looking for more transparency regarding the grounds for suspensions, especially during critical selling periods. AHA is Amazon's solution to give peace of mind so their sellers can focus on managing their business.
So what will happen if any issue arises?
After encountering an issue that could result in account deactivation, AHA will step in. Amazon will not deactivate your selling account as long as you are reachable within 72 hours and will work with them to address the account issues.
Good, but not very helpful?
You'd think that sellers would be delighted with this initiative, but from the looks of it, not everyone is on board. Sentiments of the official announcement include the following:
The AHA program is live in Amazon's US and Canadian stores. However, they expect to expand this quickly to other countries in the coming months.
Amazon is updating selling fees as they welcome the year 2023, EcommerceBytes reports. Starting on January 17, Amazon FBA sellers will face the following changes:
The good news is that referral fees are not included in the impending changes. Still, keep the following updates in mind as you ready up for 2023:
On November 17, Amazon CEO Andy Jassy said the mass layoffs that began in the corporate ranks this week will continue until next year, as reported by ABC News.
Amazon updated its FBA inventory reimbursement policy on November 11, 2022. With this, they aim to improve the compensation value for fulfillment center operations claims. These items were damaged or lost in Amazon’s custody and are now deemed unsellable.