"Sellers will have access to convenient capital with flexible payment options through Amazon’s partnership with Parafin. New sales-based financing option will help Amazon sellers in the U.S. expand their businesses and develop new products".
Amazon released on their press center page that Parafin, a US-based growth capital provider for sellers, will take the lead on this initiative. They offer secure options that integrate cash advance payments to a portion of future sales for a fixed capital fee, making flexible payment plans easy and accessible.
Some US-based businesses already have access to this program. But it won't be until early 2023 that it'll be available to hundreds of thousands of eligible sellers.
Here's what you need to know:
Once rolled out, this financing option will be extremely valuable to sellers. This is a great way to grow your business, especially as you scale, protect margins, develop new products, or manage cash flow.
Amazon has now outpaced Facebook and Google in every quarter for the past three years. Reports from MarketplacePulse show that they've already achieved a 25% increase to $9.5 billion in Q3.
On the other hand, Google's ad revenue rose 2.5%, landing at $54.4 billion, while Facebook's fell -3.7% yearly to $27.2 billion.
Their venture to ads began as a tool to promote products in search results. Now, they are increasing its reach and capabilities, as they incorporate a diverse selection of ad types, technology, data, and solutions to help brands access consumers on various platforms.
Amazon Advertising is succeeding not only because Amazon is packing on ad space throughout its platform. A big part of their success is a result of fueling non-retail advertising, a $40 billion yearly run rate.
Amazon's ad business boomed and continues to do so at an impressive rate, so at their current momentum, the future is looking bright.
Amazon has outpaced Facebook and Google every quarter for the past three years. Reports from MarketplacePulse show that they've already achieved a 25% increase to $9.5 billion in Q3.
On the other hand, Google's ad revenue rose 2.5%, landing at $54.4 billion, while Facebook's fell -3.7% yearly to $27.2 billion.
Their venture to ads began as a tool to promote products in search results. Now, they are increasing its reach and capabilities, as they incorporate a diverse selection of ad types, technology, data, and solutions to help brands access consumers on various platforms.
Amazon Advertising is succeeding not only because Amazon is packing on ad space throughout its platform. A big part of their success is a result of fueling non-retail advertising, a $40 billion yearly run rate.
Amazon's ad business boomed and continues to do so at an impressive rate, so at their current momentum, the future is looking bright.
Everybody loves sales. People wait months for prices to drop on their favorite items, and as a seller, these are real opportunities to get people through the door.
Here's how to create percent-off promotions:
Promotions can be a great way to boost visibility and encourage sales. Consider different strategies for when to launch an offer and the amounts you want to discount. A good percent-off offer at the right time can launch your business in the right direction.