Amazon has invited sellers to participate in its highly anticipated Prime Early Access Sale, which will take place on October 11 and 12, as reported in this blog. The retail giant’s new 48-hour event grants Prime members exclusive early access to holiday deals.
In a post on Amazon Seller Central on September 30, Amazon stated that they’re simplifying how Prime members can save on deals during this event. They will also offer additional discounts allowing sellers to promote products from all major categories, including electronics, fashion, home, kitchen, pets, and toys. So if you’re interested in submitting a Prime Exclusive Discount or Coupon for the Prime Early Access Sale, make sure to do so by October 11, 2022.
On September 26, Amazon revealed that the Prime Early Access Sale event would operate in 15 countries, including Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the United Kingdom, and the United States.
A seller reacted to the announcement, claiming that a week’s notice was inadequate for sellers to maximize their profits from the holiday-shopping event. An Amazon moderator responded to the comment saying the event was publicized in Seller Central on June 1, with Deal submissions on recommended ASINs open until August 5.
Customers shop on Amazon for certain products at specific times of the year. According to this guide released by Amazon, these shopping events cater to public holidays, seasons, and Amazon-specific events. Because of this, brand owners have ideal opportunities to promote their products to new consumers.
Sellers use these events as a chance to increase exposure, build interest, and promote their product through various marketing channels with relevant messaging to the event.
Here are some dates to keep in mind as you prepare your campaigns for the new year:
Best practices to leverage the increase in site traffic during these events
As a brand owner, you can use Amazon shopping events to market your goods and grow your audience. Be sure to take advantage of these opportunities for optimal growth on Amazon.
On October 1, Amazon announced on the Seller Forums that they would temporarily extend the standard return window in anticipation of early holiday shopping - similar to what had happened in previous years. This policy covers orders shipped by third-party sellers like you and by Amazon.
As for this year's Extended Holiday Returns policy, most items purchased between October 7, 2022, and December 31, 2022, are returnable until January 31, 2023. Customers have until next year to return ordered items from upcoming events, such as Prime Early Access Sale, Black Friday, and Cyber Monday.
While this seems like good news for Amazon customers, several sellers voiced their concerns and opinions regarding the announcement.
"This is simply not reasonable. Amazon is all about taking whatever it can from its sellers to pad its bottom line. Fuel prices are down, yet the earlier surcharge still exists," wrote one seller.
Another seller even suggested, "this extend[ed] window should only be for PRIME items sold by AMAZON. All 3p sellers should be the normal 30 day."
However, one seller pointed out how sellers can benefit from increased orders as shoppers get ahead of the holidays. This extended return period can encourage shoppers to make more purchases ahead of the Q4 rush with the confidence that they can refund as needed, likely resulting in more orders overall.
The Amazon Vine program invites reviewers with a history of producing trustworthy, objective, and honest work to assist other customers in making educated purchases. Vine Voices, as these reviewers so aptly called, are chosen based on how valuable, and informative their feedback is for the Amazon purchases they've made.
Why use Amazon Vine?
Word of mouth and social proof are some of the most effective marketing strategies a brand can benefit from. Enrolling your products in this program is an excellent way to build trust and create awareness among your customers.
Take advantage of Amazon Vine's promotion this October:
Amazon Vine can be an excellent option to achieve your first product reviews as a new brand owner - so don't hesitate to give this a try for your products this month!