🚀 Run, don't walk! If you're a seller registered with Amazon Brand Registry, a new promotional feature could be available to you - Premium A+ content. "Premium A+ content offers new and larger module types in the product description section on the product detail page such as video, image carousels, and interactive hotspots," Amazon describes; they also claim that implementing Premium A+ content could increase sales by 20%.
Who is qualified for the promotion? Not everyone who's registered with Amazon Brand Registry qualifies for this new free perk. You need to have published an A+ brand story across your ASIN catalog and have had at least 15 A+ content projects approved in the past 12 months for each Amazon store.
This feature is currently available for an extended promotional period and will grant brand owners access to the Premium A+ feature at the end of each month. "If you meet the criteria, you will see a banner in the A+ content manager for access."
What will this cost?
💰So far, Amazon isn't implementing any charges; however, sellers are worried that they might get sucked into using Premium A+ and end up paying fees before they know it. They expressed that if they were to begin charging for Premium A+ content, they would notify sellers by invite to opt-in.
If you're still soaking up the summer season, celebrating Prime Day successes, and cruising towards the end of Q3, you might want to start thinking about getting your plans in order for the holiday season!
On August 16, Amazon released key dates in preparation for Q4 on its Seller Forums.
Dates to know:
By staying ahead of these deadlines, you can avoid facing potential concerns caused by the global chain supply crisis, such as low stock or delayed shipments. Moreover, you can ensure that your inventory is ready for Black Friday weekend leading to Christmas. With sufficient inventory and key dates in mind, you'll be better prepared to accommodate a higher volume of orders during the holiday season, giving your brand the best opportunity to thrive during this final quarter.
Amazon is acquiring a vacuum company in its $1.7 billion deal with iRobot. Although the company is famous for its vacuums and other cleaning devices, this deal would warrant handing over its entire product portfolio consisting of mapping and navigation technologies.
Amazon's hardware devices chief, Dave Limp, said the following during the announcement:
"the iRobot team has proven its ability to reinvent how people clean with products that are incredibly practical and inventive—from cleaning when and where customers want while avoiding common obstacles in the home, to automatically emptying the collection bin. Customers love iRobot products—and I'm excited to work with the iRobot team to invent [in] ways that make customers' lives easier and more enjoyable."
This acquisition is subject to approval by iRobot's shareholders and other regulatory approval and customary closing conditions. It's also clear that Colin Angle will remain as iRobot's CEO upon the deal's completion.
Prepping and packing your items for shipment to FBA centers is demanding and time-consuming. These days, you can opt to get an extra hand with Amazon prep centers, a service that handles everything from bubble wrapping, bagging, labeling, packaging, and shipping your items to Amazon fulfillment centers.
Benefits of an Amazon prep center: Besides helping you save on time and effort, a prep center also helps scale your business while potentially saving on sales tax. You can also free up space in your house or warehouse, save money on packaging supplies, and take advantage of fast turnaround time.
Things to look for in an Amazon prep center: Before closing a deal with a prep center, take note of critical factors, such as location, service shipping pricing, and prep time. Consider finding a prep center located in a sales-tax-free state with climate-controlled storage.