As Prime Day 2022 inches closer, Amazon shares some tips for sellers to take advantage of the expected boost in traffic during the two-day event. Last year's Prime Day was the busiest two-day period for its third-party sellers (mainly small to medium-sized businesses), so it's definitely a good idea to try to make the most of this year's opportunities!
Here are some tips as you review before the big event!
Amazon's biggest sale, Prime Day, will happen tomorrow. This is a huge event for both sellers and buyers alike, as there are thousands of amazing deals and promotions available exclusively to Prime customers. With over 80% of US consumers subscribed to Prime, it's safe to say that there is a considerable population of anticipated shoppers this week.
The expectation of this event is why a lot is riding on Prime Day this year. In its most recent quarterly report, Amazon reported online retail sales declining and losing money for the first time since 2015.
Battle of the Retailers: Although Prime Day is already proven to be a successful event, these days, they're being intercepted by other e-commerce platform events, such as Walmart's Walmart+ and Target's Deals Day, falling in the same period.
Amazon's Workaround: One of their solutions was to go into other product categories - groceries, to be exact, but grocery giants like Walmart, Kroger, and Albertson's continue to dominate in this category.
It now boils down to their performance at this year's Prime Day event and the pressure to be successful for shareholders, stock price, employees, vendors, and customers.
A seller on Reddit shared a strategy they implemented to increase conversions. The idea came about when news broke of Chinese sellers creating fake Amazon reviews resulting in shoppers becoming more aware and skeptical about the products they purchase and not entirely trusting all the comments left on a listing.
Press releases. PRs are all about social proofing. The seller took advantage of this by getting featured on the biggest PR features from the big media. They added phrases such as "featured in Vogue" or "as seen in Buzzfeed" and all other high-authority media sites for their client's product listing's hero shot.
Why did it work?
This strategy communicated to shoppers that this is a trusted brand, removing doubt when they come across negative reviews. If your products have been featured in high-traffic reputable media, you could potentially use this to your advantage and see how this affects your sales!
Because not every customer will read your product descriptions, it's essential to know the importance and impact that product images have on your listings. Your main image is often the first and most critical way for shoppers to recognize your products, which can be a driver to increasing your sales.
Here are some tips to improve your Amazon product listings: