Amazon stays true to its commitment to hold "bad actors accountable" by deterring them from entering the marketplace. Their Brand Protection Report discussed its plans for ramping up its seller-verification efforts.
Reports claim that their targets include having 100% of their new sellers pass verification by the end of the year if they want to sell in Amazon stores for the U.S., U.K., Canada, EU member countries, and Japan, among the few.
With seller verification, Amazon said they were "able to stop over 2.5 million attempts to create new selling accounts before they were able to publish a single product for sale, a decrease from over 6 million attempts the prior year."
Even if the number of registered brands rose to over 700,000 in 2021 (a 40% increase from the previous year), there was a decrease in the average number of infringement notices submitted by 25%- adirect effect of having a stringent seller verification process.
The first few sites that got the "Buy with Prime" buttons can now be seen all over the net. This new feature is the e-commerce giant's way of getting direct-to-consumer brands to offload storage, delivery, and returns to Amazon.
With this feature, sellers offering products on their site can redirect shoppers to check out with Amazon Prime, making it more convenient for sellers and buyers with Amazon fulfilling their orders.
The button will be visible even if the shopper doesn't have a Prime membership. However, the checkout page will include a form prompting a Prime membership is sign-up.
Currently, this feature is available only by invitation, but Amazon will eventually roll this out to other sellers.
After Jeff Bezos stepped down in July 2021 as Amazon's CEO, he was replaced by Andy Jassy, founder and CEO of Amazon Web Services (AWS). Through this transition, Amazon experienced many changes, ups, and downs.
Here's a run-through of how Amazon was operating in a Jassy-led era:
If you were to learn of an opportunity to sell new products with FBA for free, you'd take it, right? With the FBA New Selection Program, you can easily launch your products at a more cost-effective rate. It's Amazon's way of encouraging sellers to launch new products on the platform with FBA without worrying about costs.
Here's what you can get from it: