After falling behind Chinese sellers for several years, American sellers are now regaining market share on Amazon.
In November 2020, American third-party sellers comprised 48% of the market, ultimately its lowest. Now that the momentum has picked up, the rate has increased to 55%. This is the highest recorded growth in the past sixteen months.
These numbers don't only apply to top sellers. The whole American market has seen an increase in estimated sales volume since late 2020. The easing of factors that limited seller growth (lockdowns, supply chain issues, Amazon FBA inventory limits, and seller suspensions) is one of the main reasons American sellers' market share continues to take over.
Another thing to realize about China's depleting market share is that the rate of new sellers registering in China is slowing down. They also continue to lose Amazon market share in the U.K., Germany, and Japan.
Whether you're just getting started on Amazon or if you've been a seller for a while, these interesting Amazon facts from JungleScout are sure to get you excited about working on this multinational e-commerce platform.
A/B testing is an excellent approach to experimenting with multiple different strategies. The results are especially resourceful with advertising for Sponsored Brands as sellers continuously figure out the best ad technique for their brand.
A seller posted on Reddit about using A/B testing for Sponsored Brands on Amazon: the results and findings ultimately led to sales growing 35%, a clickthrough rate (CTR) of 13%, and a conversion rate (CVR) of 18%.
Adapt your message to your audience: The very first thing is to identify the problem. The seller shared that they were working with a handful of campaigns with hundreds of keywords. But they could narrow it down by using decent headlines and targeting their best-selling products.
Customize creative for each segment: What sellers often forget to do is customize their creatives. Unlike Sponsored Products (which do not typically require them to change their ads), customizing creative for Sponsored Brands is essential to the campaign's success.
It's important to remember that poor ad creatives push people away from clicking your ad, decreasing its conversion.
You can improve your ads by writing compelling headlines and selecting the right products. You should be able to answer the question, "what's the benefit for my customer?"
It's that time when sellers prepare for one of the most significant e-commerce sales events of the year: Prime Day 2022
For many, Prime Day is a tremendous opportunity to showcase your products and maximize your sales. As a result, Amazon shoppers anticipate big spending, and sellers are amped. Amazon's latest announcement encourages sellers to prepare for Prime Day early this year. It would be advantageous to prepare early on, given that there are still ongoing challenges in the global supply chain. You can expect inventory shipments to deliver later than usual because of this.
Other factors such as logistics, customs clearance, weather, and carrier-related issues can also be huge in these delays.
Here are some important dates to keep in mind in preparation for Prime Day 2022: