| Amazon has held the lead in the e-commerce industry, but in the app game, they've slipped down a couple of ranks. Gone are the days when direct competitors included Wish and eBay. Now, the list is lengthier than that. In Apptopia's data of mobile application downloads, Amazon ranked 4th and Wish 7th. Both e-commerce giants have experienced a significant decline in app downloads in 2021. This steep decline is due to other fast-rising e-commerce platforms, which predominantly use mobile applications to reach their consumers. Singapore-grown Shopee now tops the list, followed by Shein, an app that was initially launched in China. Meesho, an Indian social commerce app, pops in third just before Amazon, indicating how these apps have successfully penetrated the Southeast and East Asia market and several European and Latin American countries. Although Amazon garnered a 12% decrease in downloads for the past year, it's not necessarily bad news since they have just started branching to other countries with relatively smaller markets like Egypt and Poland. The increase in mobile app downloads greatly suggests the dominance of mobile e-commerce today. However, it's also important to note that of all these apps, none of them are retailers - all of them simply rely on their sellers.In 202s |
| Using seller support via e-mail doesn't always come easy. Constant back-and-forth and inconsistent response times can hardly feel like a swift solution, especially when dealing with urgent issues. Fortunately, sellers can now contact an account health specialist with 7-day-a-week on-demand phone support and request information about how they can improve their listings through the Call Me Now feature. In a statement released by Amazon, they expressed the following: "Call me now improves on the preventative support we already provide and gives you the ability to proactively contact our team to answer your questions and help you resolve your account health issues in the most urgent situations. In addition, the dedicated Account Health support team is trained to answer your questions on the policies and performance metrics on your Account Health page." If you look at the US Announcements forum, you'll notice that some sellers are skeptical, calling out Amazon's inability to help resolve their issues; however, Amazon moderators remained responsive, helping alleviate some concerns in the thread. This is not the first time Amazon launched Call Me Now support. This feature was already available to some sellers last year. But with the rollout this year, Pro sellers can now expect this on-demand phone support feature to be available on their Account Health page. |
| 78% of the 1000 brands involved in Feedvisor's third annual brand survey reported selling on Amazon, up from the 55% reported last year. Additionally, 41% claimed that Amazon Advertising was one of the newer advertising strategies they used to market their products in the marketplace. It's clear that brands recognize the importance of having an e-commerce strategy, which is great but only confirms that Amazon is becoming even more competitive than ever. So, how does one stand out in a sea of sellers who all want the same thing? Sponsored Brand Videos. Using your resources to invest in this form of advertising will give you the upper hand and is your best bet to gaining some traction. Differentiate your brand Since only Sponsored Brands Program enrolled sellers can access this feature, if you are, you're already increasing the chances that your brand will stand out. When a user lands on your product page, the video will automatically play when 50% loads on the computer screen, which is a captivating way to catch your viewer's eye. Audience targetting Advertising through the Sponsored Brands Program gives you tools like keyword targeting to reach the audience you want to capture with your ads. With Sponsored Brand Videos, you'll be able to target, monitor, and analyze the campaign's performance to gauge how well your advertisement works. Increase brand awareness The more viewers become aware of your brand, the more likely they will buy or recommend your product. Videos are a creative way to control how your brand is perceived and are more captivating than reading plain text. This is why sponsored brand videos are so effective when introducing a new product or highlighting key features you want to share with your target audience. Sponsored Brands Videos effectively gain a competitive advantage and get your products noticed on Amazon. Give them a try to see how you can grow your business on Amazon in 2022. |