There are updates to Amazon's Brand Story feature, and we are here for it. According to Amazon, "With this new feature, you can now highlight elements of your Brand story separately from your product features using engaging visual content in a dedicated slot of the detail page called, 'From the brand.'" By making use of these assets, sellers can spotlight the best features of their products and cultivate their brand to increase visibility and sales. Here's why you should be taking advantage of the Amazon Brand Story:
Share more about your brand
Brand Story allows sellers to share engaging content about their brand to an audience. The more relatable your brand is, the more likely you will be able to connect with your customers, harness support, and build brand loyalty. Some ways that you can build value for your brand are by sharing the stories behind an idea, introducing the staff, and seasonal greetings.
Display your products with carousel catalogs
Carousel-style catalogs are interactive and provide a seamless browsing experience for your viewers. In addition to the new Brand Story updates, sellers can include brand highlights and product features and information, sure to captivate your audience.
Increase your sales on Amazon
Consistent branding can increase revenue by up to 23%. Ensuring a uniform message throughout your platforms when through marketing initiatives is essential.
If you want to get ahead of your competitors, A+ Content and Brand Stories will help. Use these features to develop the brand behind the products and show what sets you apart from your others.
| If you're a long-time Amazon seller, you've probably heard of the Marketplace Appstore and Service Provider Network. These services previously operated outside of the platform, but with the latest integration, the Amazon Seller Central Partner Network (ASCPN) has become more accessible. Amazon recognizes that sellers use third-party software to manage, grow, and automate their businesses. Using third-party softwares has long been a valuable strategy to better understand and optimize Amazon-selling operations. This network consists of tools that help navigate around sales and orders, inventory management, advertising, and so much more. With the ASCPN, these tools are front and center to every seller. Amazon has made it easy for sellers to access trusted services and applications. You can browse through the directory for a service that offers the solutions you're looking for and easily integrate your data using Selling Partner APIs. |
If there was ever a bad time to receive an influx of complaints regarding customers getting shipped the wrong orders, it would be right about now.
Imagine the panic of this Amazon seller who shared their experience on Reddit claiming that 2,000 of their units were mislabelled, resulting in the mix-up of shipments to their customers. After further investigation, the seller determined that they were not responsible for the mislabeling and that their shipment to Amazon had the correct Fulfillment Network Stock Keeping Unit or FNSKUs barcode unique to Amazon-sold products.
What went wrong? There were two FNSKU barcodes on the packages - the one seller placed themselves and one they didn't recognize. When they reached out to Amazon with photos as evidence, Amazon denied placing the wrong FNSKU code that was wreaking havoc.
According to this user, Amazon has yet to reconcile this issue and shows little interest in doing so. Unfortunately, others have shared that this is not an isolated case, so sellers beware. Keep an extra eye out on your inventory, triple-check your labels, and monitor patterns in customer complaints.
Amazon DSP's 'Audience Builder' tool, aims to put together groups of audiences who share the same traits and interests. Now, you might ask, what's new about this tool and how is it different from Display Audiences in Sponsored Display campaigns? Now, with DSP, you can create a custom pool of your audience so that you can more precisely target the market you're trying to reach.
The more targeted your ads are, the more effective they will be. As a seller, you want to spend less on your advertisements and yield the most results. With ad targeting, you can expect that your ad will be displayed to users actively interested in the products you're selling.
With Amazon DSP, you can pre-build an audience with options including lifestyle, in-market, similar ASIN, competitor ASIN, remarketing, and loyalty audiences. Take advantage of this tool to acquire new customers and target larger market share in your industry!