|The rewards that come with successfully launching a product on Amazon are no surprise. However, the heavy competition on this platform brings some challenges, and it doesn't help that a lot of launch strategies are not ToS compliant. |
Here are some suggestions you'll want to keep in mind to avoid infringing Amazon's ToS while orchestrating a successful launch.
1. Don't Manipulate reviews. Product reviews play a vital role in product launches as they can wildly influence your customer's decision-making. Amazon does not take seller manipulated feedback lightly, so don't make offers for positive reviews. Instead, take the initiative to address negative comments and foster a positive experience by contacting customers, improving products, or providing an exceptional customer experience.
2. Don't direct customers off Amazon. Incentivizing customers to direct traffic away from Amazon and launch your product is a big no-no. Instead, bringing users from external sources towards your Amazon listing is a safer strategy and can benefit your listing and product launch nicely.
3. Do Advertise on social media platforms. If you have a significant social following on platforms like TikTok, Facebook, or Instagram, use this to promote your product listings during a product launch. Share links to your product and invite followers to shop from your Amazon store. Better yet, use promotional codes and discounts to incentivize the offer.
4. Do Work with influencers. Influencers are incredibly valuable in e-commerce. Having someone notable vouch for your products is a great way to launch your product, as their following will bring impressions up and likely contribute to your product's sales velocity.
|Many sellers and entrepreneurs are experiencing considerable growth as shoppers navigate away from their local malls towards online shopping. As we've seen this past year, this industry that relies heavily on global processes is also suffering from logistical nightmares due to increased demand and border restrictions, and it's affected e-commerce sellers across the board. |
Amazon brought in imposed limitations on the number of units stocked in their fulfillment centers, prioritizing "essential" products, in early 2020. Now, as sellers return to their pre-pandemic operations, many have expected Amazon to lift constraints and increase inventory allowances. Instead, what's ended up happening is that Amazon is still restricting the number of restocks and are repeatedly updating the allowable restock volume.
These fluctuations severely affect small and mid-sized businesses rendering chaos in their inventory planning. Many sellers order in large quantities with the intention of replenishing, however, with the uncertainty in stock limitations, it's become incredibly challenging to do so.
This year, the surge of holiday orders through online shopping might be at its all-time high. As a result, services like Amazon, USPS, and FedEx hire thousands of seasonal employees to make their processes run as smoothly as possible.
Amazon warehouses and fulfillment centers are filling up with packages, however, the staff is still working hard to ensure orders will be shipped out on time. According to reports from ClickOnDetroit, Amazon warehouse staff is confident that deliveries coming from their fulfillment center will meet deadlines and arrive as scheduled.
While things seem to be keeping up so far, some services are warning they'll likely experience significant delays and price surges in the next couple of days as demand rises even further. As expected, sellers on Amazon and other e-commerce platforms should prepare for delays as the holidays proceed.
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