|Amazon Attribution is now launched within the Advertising console, which means improved reporting, a streamlined advertising experience, and an efficient setup process all in one spot. With this newly added feature, advertisers can access data and insights from a localized console.|
What is Amazon Attribution
Amazon Attribution is a tool for advertisers better to gain insights on campaigns from off-Amazon marketing channels and see how they perform on Amazon. It allows sellers to see how well these different channels are contributing to your Amazon sales. With this information easily accessible on the Amazon advertising console, advertisers will now be able to access insights all in one place alongside other advertising products like Sponsored Ads to make better marketing decisions for their campaigns.
Three reasons why this is a good thing for advertisers
Having a platform where your most crucial advertising data is localized is a massive plus for obvious reasons - but here they are, as noted by Amazon themselves:
Streamlined, familiar experience: Now, with the click of a button, you’ll be able to manage and view your Amazon Attribution reporting within the same familiar experience that you’re using to execute your Amazon Ads campaigns across Sponsored Products, Sponsored Brands, Sponsored Display and Stores.
In-console reporting dashboard: Advertisers will be able to access and view visualized reporting within the console, allowing for quick performance reviews and easy trend identification. You’ll be able to customize your view based on the dimension (channel, publisher, ad group, or product level) or based on your business objectives to absorb the information you need quickly.
Better measurement setup and implementation: You’ll have the option to download all your Amazon Attribution tags into one file rather than to work on a campaign-by-campaign basis for a more efficient measurement setup experience.
Is this option available to you?
If you’re an advertiser using either Seller Central or Vendor Central as your channel, this update pertains to you. Amazon Attribution will now be accessible to sellers through the advertising console on these marketplaces:
North America: United States, Canada
Europe: Germany, Spain, France, Italy, United Kingdom
|Ever wanted to go back in time and give your past self a word or two of advice? Unfortunately, we're still waiting for some machine or magic hot tub to come into existence, but until then, we go back in time with Reddit user u/urirahimi, who shares their four years worth of Amazon experience they wish they had known when they got started:|
Hire VAs: Many highly skilled and talented people work remotely as Virtual Assistants. U/urirahimi suggests using onlinejobs.ph
Find a Niche: Once you find a niche, you can more easily expand your product catalog horizontally using existing relationships with the manufacturer.
Listings: Ensure your copy is keyword dense while maintaining good quality writing that is engaging and enticing
Systems: SOPs are a lifesaver and a great way to ensure that members of the organization are on the same page while clarifying the many processes that go on
Bulk Uploads: Get comfortable using bulk uploads (for PPC or Inventory). It's convenient and saves you a ton of time
Margins: Understand your margin and Amazon's fee structures. U/urirahimi suggests only to launch a product if you can make a gross margin of 45% on your product, stating that a high margin coupled with healthy turnover is how to grow your investment.
PPC: Deploy as many reasonable PPC strategies you can manage - video, brand, defensive, broad, etc. Think of PPC as your fast pass to earning rankings.
Building a brand: Effectively build a brand around your product, strengthening it on multiple selling channels and taking advantage of the brand features on Amazon. Create an experience for your customers.
Manage your Expenses: Decreasing overhead wherever you can come a long way - the savings you make will come back to you. You can cut costs through negotiations, watching your fees, efficiently managing inventory, sending pallets vs. LTL, etc.
Constantly learning: There are a ton of available resources online, and no need to buy courses. It's likely whatever Amazon issue you're going through right now has been resolved in the past, so stay calm and keep learning.
Seven figures later, u/urirahimi is thriving and sharing a wealth of knowledge to help new sellers get a better start. Cheers to you, u/urirahimi.
Creating a seller account is easy, but maintaining one is not a walk in the park (unless your local rec. grounds have occasional sabotages, hijacking, and surprises - not the good kind). Once you start to build momentum, the management becomes increasingly demanding. An Amazon seller account requires a lot of attention especially during the early stages, so it is critical to organize and develop habits for the upkeep. Here are some of the ways SellerLabs advises you to manage your account regularly:
Daily: Track Sales, Monitor Budget, Check Goals, Check Inventory Levels, Product Listing Changes (Content/images/buy Box Position), Identify Top Performers
Weekly: Track Keyword Movement, Track Fluctuation of Shopping Trends, Product Reviews, Seller Feedback, Seasonal Changes, Returns, Improvement Ideas
Monthly: Review Goal Progress, Compare Numbers Month-to-month, Use Category Listing Report, FBA Reimbursements
Annually: Liability Insurance, Company-wide Structure Evaluations, Company-wide Goals
By sticking to a schedule, you'll be able to gather data, spot issues, prepare for the unexpected and overall be in better shape with your account health - it's a lot of work, but trust us, it's worth it.