|If you're one of the people who have been using marketing incentives like discounts and deals outside of Amazon to drive discovery and influence sales rank, then watch out because Amazon is cracking down.|
This should be of no surprise; the ban of these off-Amazon tactics was inevitable. 'Product Launches' have been around for a long time as a go-to marketing strategy for up and coming sellers. However, in the past years, it's proved to be less effective ever since Amazon removed Super URLs.
Nevertheless, as the number of sellers increases, the search for schemes to high rankings surfaces again, contributing to Amazon's recent announcement:
Specifically, it is a violation of the Amazon Seller Code of Conduct to manipulate search rank to artificially boost your products' search ranking, including through 'two-step urls,' 'super urls,' 'funnels,' 'treasure hunts,' 'search-find-buy,' and any other form of false or misleading behavior. A service by any name that's intended to artificially boost search ranking or portray a discounted sale as full-price, is a violation.
Amazon's focus on ending prohibited sales funnels is only limited to platforms outside of Amazon. Sellers are still privileged with the programs that Amazon offers within the console:
Coupons & DiscountPrime DealVine ProgramPrime Deal Programs
The announcement by Amazon is a useful guideline for keeping sellers on their platform in check. Keep in mind that Amazon is ever-changing. What may have worked in the past might not fly by Amazon's TOS these days so it's best to stay informed and ahead as much as possible
|If you're looking for an opportunity to reach a massive audience on a new platform, look no further because Amazon Sponsored display ads are now on Twitch.|
For some brands, this is the ultimate goldmine. With the ability to reach hyper-engaged audiences on a platform with over 30 million average daily visitors, brands will be able to connect with people all over the world in various niches. Of course, it also helps that the percentage of Twitch-influenced purchases is significant, with users being open to advertising and promotions. That said, if done correctly, sellers can expect pretty impressive results from their campaigns on Twitch.
There are several media products from Twitch available to connect to users with. From Display Ads, Homepage Headliners, Medium Rectangle, Super leaderboard, and of course, Livestreams. Livestreams are another significant opportunity for brands to market their product. The partnerships between brands and creators are mutually beneficial, with Twitch Affiliates earning money by running ads based on how many viewers they attract. This new initiative is especially great for sellers in niches that appeal toward tech, gaming, and entertainment.
If you are considering Twitch as a new advertising opportunity, you can find the feature in the following marketplaces for Vendors and Registered sellers:
United StatesCanadaSpainItalyFranceGermanyUnited Kingdom
Finding a dependable Amazon suspension appeal service is not an easy task. The options are overwhelming, and it can get incredibly tedious when you have to vet who's qualified or how much it costs.
Due to time constraints and the situation's urgency, it's easy to hire just anybody; however, a task like this requires extensive research and vetting before spending your money on just anyone. Keep reading to learn how to find a reliable agency that can get the job done.
Examine the scope of the services provided: Make sure that you're aware of the different services offered by the agency you're considering and that they cover the specific situation you are facing.
Learn about the people you would work with: Figure out who will handle your account - it is your money that you will spend after all. Have someone walk you through the process so you can learn more about their role as it pertains to your account and how they can help you.
Avoid exaggerated promises: If you feel like an agency's promises are getting out of hand and simply way too good to be true, that's because it probably is. Have realistic expectations of what an agency can offer you, and try not to fall for shady schemes.
Consider Client Reviews: Reading reviews from clients is a great way to get an idea of what kind of experience people have with this agency. Are they reputable? Reliable?
Amazon suspensions are never fun, but it's essential to hire the right agency that you can trust to help resolve the issue. So do some research, shop around and hire experts who you can rely on.