Amazon Attribution is now launched within the Advertising console, which means improved reporting, a streamlined advertising experience, and an efficient setup process all in one spot. With this newly added feature, advertisers can access data and insights from a localized console.
What is Amazon Attribution
Amazon Attribution is a tool for advertisers better to gain insights on campaigns from off-Amazon marketing channels and see how they perform on Amazon. It allows sellers to see how well these different channels are contributing to your Amazon sales. With this information easily accessible on the Amazon advertising console, advertisers will now be able to access insights all in one place alongside other advertising products like Sponsored Ads to make better marketing decisions for their campaigns.
Three reasons why this is a good thing for advertisers
Having a platform where your most crucial advertising data is localized is a massive plus for obvious reasons - but here they are, as noted by Amazon themselves:
Streamlined, familiar experience: Now, with the click of a button, you’ll be able to manage and view your Amazon Attribution reporting within the same familiar experience that you’re using to execute your Amazon Ads campaigns across Sponsored Products, Sponsored Brands, Sponsored Display and Stores.
In-console reporting dashboard: Advertisers will be able to access and view visualized reporting within the console, allowing for quick performance reviews and easy trend identification. You’ll be able to customize your view based on the dimension (channel, publisher, ad group, or product level) or based on your business objectives to absorb the information you need quickly.
Better measurement setup and implementation: You’ll have the option to download all your Amazon Attribution tags into one file rather than to work on a campaign-by-campaign basis for a more efficient measurement setup experience.
Is this option available to you?
If you’re an advertiser using either Seller Central or Vendor Central as your channel, this update pertains to you. Amazon Attribution will now be accessible to sellers through the advertising console on these marketplaces:
It’s not unusual to be swayed by trendy packaging while shopping. The gratification of receiving your order feels like a personalized gift-wrapped ordeal just for you - even if it was just a new notebook or treats for your dog.
Product packaging can say a lot about your brand or product. The collaborative effort between the information you emphasize, how it’s written, and its design pulls it all together to deliver an experience. The packaging is the attention grabber that a customer will glimpse at and either connect with or not. Because of how well product packaging can communicate information about your brand, it’s critical to invest time and effort to better stand out and stay memorable to potential customers.
The Importance of Product Packaging
Shipment Durability: Packaging ensures the safety of your product during transit. No buyer wants to receive a damaged product, and no seller wants a product returned.
Brand Positioning: Using what you know about your target market can help you design packaging to better obtain them. How to give off a unique impression of your brand? Excellent packaging will help you stand out from the rest.
Customer Retention: Admirable packaging and a great product will keep your customers coming. With memorable product launch packaging, people will expect more from your Amazon business.
Increase Sales and Brand Awareness: Packaging is especially helpful in introducing your product. In the early stages of your brand, it’s critical to pique their interest. Captivating brand and packaging help boost brand discovery and increases your organic sales in the long run.
Creative Packaging Ideas for Amazon Brands
Brainstorm: Get your creative juices flowing and jot down all the different packaging ideas you have. Make sure they align with your brand and how you want it to be communicated to the public. You should have a good understanding of the impression it gives off.
Know your Target Audience: Make sure your packaging can grab the attention of your target audience. Without it, you may miss out on the opportunity for sales by the people your product was most intended for. Use your product packaging to help stand out from all the other Amazon sellers.
Product Inserts: Develop a connection with your customers a little further by including product inserts within the packaging. These can be personalized notes with additional information about the product, a sweet thank you note, or request feedback on your products. Before print, ensure that your message is in line with Amazon’s TOS.
Going Green: Based on a report from Trivium Packaging, 67% of customers consider sustainable packaging important in their buying decision. This means that eco-friendly packaging is attractive to many customers and can help you save shipping costs. Learn how to use recyclable and reusable packaging like cardboard boxes, shipping containers, glass bottles, organic fabrics, and more. Showcasing sustainable packaging during your product launch is sure to turn heads. The best part is that you might get the attention of buyers out of your target market, too!
Innovative packaging is a great product launch strategy in the Amazon business. An eye-catching and purposeful packaging design can help you enter the Amazon marketplace with a bang! If you need more information about Amazon product launch services or if you want to try our Amazon launch marketing services, call Seller Interactive at 1-800-820-3746 or send an email at [email protected].
We’re a couple of weeks into Q4, which means the holiday season is in full gear. Right about now, you should have your inventory, marketing, promotions, and fulfillments strategies on the ready. Currently, there’s some frustration with storage capacity limitations and rushing to get stock to FCs on time - still, we’ll help you cover some controllable aspects of your operations.
Listings: Spruce up your listings for the season and adapt to holiday shopping behavior. Customers will be browsing left and right through the Amazon marketplace, so your listings must be visible and on theme. Also, consider adding keywords in line with buyer behavior this time of year - like, last-minute, stocking stuffer, or gift ideas.
A+ Content: Promote key features with additional space for you to show off your brand and product. Like any store’s window display, this space allows you to highlight the best features and display more photos of your product. Don’t reuse the content from your listing - share the benefits of your listings - take this extra added space to be more creative and outline value-added features to your product.
Amazon Store: Get decorative with all the tinsel and lights and show shoppers that you are ready for the holiday spirit. Here’s your chance to be creative with your brand and get people in the mood to shop for holiday deals, gift ideas, and stocking stuffers from you. Aligning your brand messaging with current events is an excellent way to communicate your relevance to potential customers.
Advertising: Paying for advertising can get expensive, especially around this time of year. Be sure to review your current campaigns so that they are aligned with your holiday goals. Some might opt-in for festive ads in the spirit of all that is merry and bright, but it’s easy to get caught up and miss out on the opportunity of promoting benefits and unique selling points. Adjust your budget, keep an eye on your campaign, and test, test, test.
Inventory: Amazon recently sent out a notice stating a new deadline for inventory at their US fulfillment centers to December 2, 2021. The Black Friday and Cyber Monday inventory should arrive by November 15, 2021. These dates are set for sellers to have enough stock during high-volume periods. Keep in mind storage capacities and plan accordingly.
Reviews: Bet your bottom dollar people are going to be spending some time going through your product reviews while holiday shopping for their loved ones. Ensure you have a strategy to keep a flow of reviews coming in as it could be your selling advantage. Check your system and always include reviews collection as part of your operations.
Are you on track for the holidays?