Amazon reached out to several sellers via email, warning them about the proposed anti-trust reforms and how it could interfere with businesses selling on their platform. The email outlined a package of legislative proposals aimed at several technology companies, including Amazon, which could negatively affect SMEs selling in the marketplace. Essentially, this bill could limit Amazon's ability to support sellers through their channel anymore.
While it is early in the legislative process, if enacted, these bills would jeopardize Amazon's ability to operate a marketplace for sellers, potentially resulting in hundreds of thousands of American small and medium-sized businesses losing access to Amazon's customers and services. This would obviously hurt small businesses' ability to generate the revenue they do today and hurt hundreds of millions of consumers who appreciate the broad selection and lower prices that our selling partners provide.- Amazon, 2021
This memo from Amazon has several sellers on their toes, feeling uneasy about how this bill will affect them, while on the other hand, some sellers aren't batting an eye at all. One thing for sure is, Amazon is starting to sweat a bit as they reach out to sellers for help.
In attempts to counter these big bill moves, Amazon is making calls, sending emails, and sharing the link 'supportsmallsellers.us' which contains information about what's going on and how to stay updated as this develops. Signing up also allows sellers to better get in touch with their elected officials to voice their concerns regarding the entire ordeal.
Management of returns and refunds has been an ongoing issue for many sellers on Amazon, especially for those trying to stay on top of the latest A-to-Z refund policy updates. Fortunately, Amazon is introducing a solution to help run this part of e-commerce a bit more efficiently - the New Returns Performance Dashboard.
On October 21, 2021, Amazon will be rolling out its new dashboard to help monitor returns and performance so sellers can efficiently address customer concerns and issues.
The Returns Performance dashboard will focus on three key returns performance metrics:
Each performance metric will contain details for the following areas:
In addition, Amazon is also introducing a Returns Analysis page which will help identify top complaints and issues regarding your listings so you can take immediate action.
For the full announcement, click here
If you're not using negative keywords in your sponsored ads on Amazon yet, perhaps it's time to revisit the idea. Using negative keywords is an excellent opportunity to refine your campaigns further and yield results that are better in line with your goals. A post on Reddit by user u/amz-seller-CMO demonstrates how to find the right negative keywords in order to get a significant potential impact on your advertising campaigns.
The Benefits of Negative Keywords
By using negative keywords, you'll be able to improve your ads by preventing wasted spending and increasing clickthrough rates. Essentially, when you implement this, you're narrowing the opportunity to spend on irrelevant, underperforming terms that will not lead to a sale.
Get started on finding negative search terms to add to your campaign by following the steps below:
Your Keyword Placement report is now showing you keywords with:
You now have a foundation of underperforming terms with low potential and a better idea of what to include as part of your negative keyword strategy.
For the complete post and strategy, click here.