It's a race against time as Q4 approaches and the holiday season closes in, which means planning, prepping, and executing. With the expectations of a significant year-end, the opportunities are massive, but that's only if you're ahead of your preparations. Right now is the best time for inventory planning, promotions, advertising campaigns to set your brand up for success. This year, it's especially critical to consider possible factors that can disrupt your processes, such as advertising competition, supply chain issues, inventory restrictions, and more. According to Feedvisor analysts, expect year-over-year sales growth to reach 35-40% for 2021.
In a Feedvisor video, Alex Lannigan shares valuable Amazon strategies to get a head start on Q4 2021. In addition, she addresses how this fall's lack of a Prime Day means a stronger emphasis on brand promotions, so it's all hands on deck.
Trends Influencing Holiday Seasons 2021
5 Ways to Start Planning for Q4 Now
Having these preparations ahead of time will make a difference in how your Q4 Plans are executed. Expectations are definitely high this year, but so are unexpected variables, so keep in mind changing environmental factors and have a contingency plan!
New updates to the advertising console could make the difference for your campaign outcomes more than you think. Although there hasn’t been too much buzz about the New Budgets page feature in Beta, it definitely offers some valuable insight.
Some of the metrics available on the new budgets page include the following:
Although it just seems like a lot of suggestions and estimations, having these metrics can help you gauge the potential of your campaigns and new strategies to consider to help drive better results.
How to Find the New Budgets Page:
If it seems like Amazon has been in an everlasting mass-hiring phase for a while now, it's because they are, and the number of employees is growing incredibly fast. In the last ten years, the quarterly revenue per employee has more than halved - from $229,000 in 2011 to $84,000 in 2021, it's now at the lowest ever. As this tech giant continues to impress in other areas of its organization, its workforce issues are evident.
Amazon's Recruitment History 2020-2021
It's only a matter of time before Amazon will take Walmart's title for number 1 largest employer in the U.S., and it's likely due to the number of jobs Amazon has added in the past four quarters despite its attempt to resolve workforce issues. For example, seller Fulfilled Prime had been a resolution to fulfillment space in the warehouse and to in-house employment demand, which allowed brand/sellers to use Prime badge from their warehouses, but this backfired when they increased job performance required to participate.
It's never a dull moment with Amazon as they continue to break records and amaze on-lookers; however, it's easy to forget the number of people required to make this machine of a company operate at the levels it does, and boy is it impressive.