A solution to protect and provide a better shopping experience for customers? Or a guise of avoiding significant lawsuits and of staying under the radar? Ever since the news came out about Amazon's update to the A-to-Z Guarantee, shoppers, sellers, and onlookers are drilling down to figure out who this program benefits.
Expanding A-to-Z Guarantee to protect customers and sellers:
1. Offer an efficient process for both parties to resolve such claims.
2. Pay valid claims less than $1,000 and not seek reimbursement from sellers who have valid insurance.
3. Make it easier for sellers to buy insurance at competitive rates through Amazon Insurance Accelerator.
Beginning September 1, 2021, Amazon will begin its new initiative to support customers when a defective product causes property or personal damages up to $1000. The announcement states that Amazon will cover costs regardless of whether the seller is unresponsive or disagrees with the claim just as long as they have valid insurance. Amazon has also reinforced their insurance requirement for sellers, so if you sell more than $10k/month, you'll need to obtain product liability insurance. Amazon says that this entire update to the A-to-Z Guarantee saves time, money, and effort for customers and sellers alike.
"Amazon is going far beyond our legal obligations and what any other marketplace service provider is doing today to protect customers" - Amazon
Is this truly the case, though? People speculate it may have less to do with providing stellar customer service and more to do with Amazon's lousy luck in the legal department and using this policy to appease customers and evade larger, more significant claims. On the other hand, sellers are worried about how this update will affect their day-to-day selling abilities and whether consumers will abuse this system. From the mandatory insurance to the validity/increase of claims, sellers feel the control slipping from their hands as they evaluate how to navigate the new protocol this fall.
The long-trusted Amazon review program, Vine, will begin charging a USD 200 fee for each newly enrolled product.
This change comes into effect on October 12, 2021, and is said to promote the long-term sustainability of the widely used program (although some speculate it may also be to control the entry of less qualified sellers/products from joining).
Amazon Vine is a commonly used program meant to help brands obtain reviews by submitting products for feedback from highly trusted Amazon reviewers. The program grew to popularity because of the increasing value of reviews, making it achievable for sellers to get them, helping thousands of companies boost their sales by 19.6%.
Amazon Vine Update FAQ:
Do I have to participate in Amazon Vine in order to request reviews?
No. Amazon is continually requesting reviews on behalf of sellers, and sellers can ask customers to leave a product review through buyer-seller messaging. Amazon Vine is an optional program available to all rands selling in our store.
When will the fee be charged?
Starting October 12, 2021, the fee will e charged once per enrolled product seven days after the publication date of the first Vine review for that product. Fees are not refundable.
What will happen if the product does not get any reviews?
Will will not charge the fee if the product does not get any reviews or the first Vine review is published more than 90 days from the date we make your product available to Vine Voices.
Will my products currently enrolled in the program be impacted by this change?
No, the fee will only apply to products enrolled in the program after October 12, 2021
Are you enrolled in Amazon Vine? To be eligible, you must be brand registered, and your products need to meet the following criteria:
If you're new on Amazon and need an easy way to start researching some keywords, this Reddit user wrote a great post outlining a basic method to get started. Keyword research is critical to the success of a listing on Amazon. It essentially fuels the product page to become more discoverable by shoppers and increases the likelihood of an order.
How to Find Long Tail Keywords?
Enter your main keyword in the Amazon search bar: In this example, I will use the garlic press as our product.
Write down all related keywords to your product: We see a lot of branded keywords in the list. We don't want to include these as our keywords. However, we also see a lot of related keywords. Such as: Stainless Steel, Mincer, Slicer, Dishwasher safe.These are great keywords that people are searching for and we 100% want to include in our title.
Repeat this step by adding a single letter after our keyword: To get more results we can add a letter after our keyword. For example; "Garlic Press a". Amazon will now auto-suggest all long-tail keywords starting with A.
Again, write down all related keywords. These keywords are not used as much as the keywords we found in step 1-2, but are still searched a bunch. So they are great to use in our bullet points & description.
This is also a great way to do your product research. As you see there are a people searching for a garlic press for people with arthritis. This might be a great niche if the general garlic press market is too saturated.
Repeat this step for all letters: I personally repeat this for all letters. But I understand this work could get a little tedious. Like I said, there are plenty of tools that automate this tasks. But I think you get a much better feel for what people are searching for if you see the results directly.
Although the strategy is pretty manual, the user claims it's a great way to get a feel of what people are typing in and looking for when researching firsthand.
This method isn't the only way to find keywords - there are various methods between manual and software researched strategies to help gain exposure on Amazon. Whichever way you decide to conduct keyword research is entirely up to you, but it's critical to put effort into figuring out the terms and phrases your customers are using to find products like yours.