Before getting into the fine details of Black Friday preparation it's essential to take a good look at your seller account, assess its current status, and note any critical issues. Knowing what obstacles exist ahead of time will give you a better idea of what needs to be addressed before Black Friday and put you in a better position to sell on Amazon in the long run.

• Audit your seller account: Consider factors that could limit your selling potential for Black Friday. Handle any Seller Support cases that can impede your ability to sell, address suppressed listings, be aware of negative reviews/feedback. Doing this gives you a clearer view of what tasks to take care of to maximize your opportunity on Black Friday.

• Verify inventory statuses and storage capacities: It's essential to know your inventory's current statuses and your strategy for Black Friday. Are you currently expecting a large shipment? Will your products sell-through in time? Are you meeting or exceeding inventory storage allowances? Having these pieces of information will help you determine whether you'll need to consider other resources to help manage your inventory as the holiday season approaches.

• Review sales trends, reports, previous holiday sales: Knowing how well your product sells during different events is valuable information. Analyze reports of your sales data to determine your sell-through rates and popular items on varying types of days (regular day, sale day, major event). Understanding your SKUs' historical data and sales trends will give you a better idea of what to expect for Black Friday.

• Begin talking to your suppliers: If you haven't yet, it's a good time to start discussing Black Friday plans with your suppliers and logistics partners. With the number of uncertainties throughout the supply chain, getting a conversation started about things like labor, production, and logistics is a great way to get prepared.