Good Morning, and welcome to a full workweek back! Last week we got a glimpse of what Iceland's 4-day workweek looked like, and honestly, expect a greeting with Góðan daginn in the near future...
Let's catch you up:
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Creating a seller account is easy, but maintaining one is not a walk in the park (unless your local rec. grounds have occasional sabotages, hijacking, and surprises - not the good kind). Once you start to build momentum, the management becomes increasingly demanding. An Amazon seller account requires a lot of attention especially during the early stages, so it is critical to organize and develop habits for the upkeep. Here are some of the ways SellerLabs advises you to manage your account regularly:
Daily: Track Sales, Monitor Budget, Check Goals, Check Inventory Levels, Product Listing Changes (Content/images/buy Box Position), Identify Top Performers
Weekly: Track Keyword Movement, Track Fluctuation of Shopping Trends, Product Reviews, Seller Feedback, Seasonal Changes, Returns, Improvement Ideas
Monthly: Review Goal Progress, Compare Numbers Month-to-month, Use Category Listing Report, FBA Reimbursements
Annually: Liability Insurance, Company-wide Structure Evaluations, Company-wide Goals
By sticking to a schedule, you'll be able to gather data, spot issues, prepare for the unexpected and overall be in better shape with your account health - it's a lot of work, but trust us, it's worth it.
BITES OF THE WEEK
AMAZON IN THE NEWS
Hundreds of Chinese Amazon sellers face suspension of their accounts due to shady selling practices in the marketplace. In the last several years, Amazon has been cracking down on black hat tactics on their platform, identifying those that used fake reviews and found illegal ways of obtaining them. In 2020, Amazon prevented more than 200 million suspected fake reviews meant to manipulate customer perception and purchases on the e-commerce store.
Due to Amazon's recent actions, nearly 300 individual sellers can no longer sell on Amazon. These products that were once best-selling items and part of the $1 billion in annual sales of suspended sellers are now announcing bankruptcies and layoffs.
Although these brands were penalized for their actions on Amazon, it doesn't indicate the quality of their products. Competition on Amazon is neck-and-neck, so it often comes down to situations like this where if you don't do it first, someone else will. That being said, negative reviews and fraudulent activities end up hurting many sellers and consumers, so I think it's safe to say that this was a step in the right direction.
With Amazon tightening up its procedures and taking action, the message is loud and clear!
Brands in question: Mpow, Aukey, VicTsing, Taotronics, RavPower, Fairywill, etc.
If you're having trouble getting the response you need from Amazon Support, there may be another solution. A recent Twitter thread is making rounds of a user who solved their seller support trouble through the social media platform.
With only two days until Prime Day and no luck coming from contacting Amazon directly, this seller turned to Twitter as a means of escalation and urgency. Politely explaining the issue and tagging several notable Amazon names was intended to catch the attention of someone who would assist in the matter. Fortunately enough, the strategy work and the user successfully had their dilemmas resolved.
Now we don't recommend going about this as your on-demand case support strategy, however, it's good to know that the option, should it be needed, exists - oh, the magic of the internet.
TRENDS & TRENDING
Do you update your PPC search terms by season? Have you already done so for the Summer? If you haven't, you might want to consider getting started. A recent Helium 10 article highlighted the importance of updating your campaign search terms as the seasons change to coincide with trending words, habits, and behaviors. From the findings, Summer terms show volume for six months, April to September.