If I said there was an opportunity to save money selling on FBA, that required little effort would you take it? This means, free monthly storage, free removals and free return processing for a limited time AND if you’re a new FBA seller, $200 in sponsored ads and a $100 discount on Amazon partnered carrier shipping.
Sound like something you’d like to get involved with?
Welcome to the FBA New Selection program, an opportunity for sellers to reap the benefits of Amazon FBA fulfillment while saving on tedious fees. This program makes it easy for you to be able to test new products and get a good start on Amazon without incurring tons of fees. The benefits include fee waivers, waived storage fees, free removals and more. There is some limitation to the eligibility of these features, so be sure to read up on the details when you enroll.
Unlimited to new-to-FBA parent ASINs: If your parent ASIN is new-to-FBA, the fee waiver benefits can be applied for an unlimited number of ASINs, so keep on adding on.
Free monthly storage and free removals: The first 50 new parent ASINs are eligible for 90 days of free storage AND free removals within the 180 days of receipt for standard-size ASINS. Oversized ASINs receive the same benefits for the first 30 new parent ASINs.
Additional benefits for apparel and shoes: There are no monthly storage fees for the first 100 units of each new standard-size parent ASIN for 120 days after the first unit is received at a fulfillment center. You are also able to remove those 100 units within 180 days after receipt at $0. Additionally, for 20 units, the return processing fees are waived if done within the first 180 days of receipt
$200 in sponsored ad promotional clicks (new FBA sellers only): It's a good day to be you if you’re new to FBA. New sellers receive $200 in sponsored ads credit applicable to promotional clicks and campaign creation.
$100 discount on shipping (new FBA sellers only): Another one for the new sellers - the first $100 in charges are waived for Amazon partnered carrier shipping. This is applicable for old and new ASINs
Sold and you want to know how to get in on this?
To be eligible for this you must have the following:
If you're not registered for the FBA New Selection Program, it's not too late. Consider this your sign to enroll! Listing new products on Amazon can get costly but being enrolled with this program allows you to see how well your items do without worrying about annoying fees.
THIS WEEK'S BITES
Are You Missing Out on “Hidden Gem” Keywords?
May 3, 2021 - Upcoming changes in shipment confirmation: Amazon will validate tracking details (including the carrier name and tracking ID) for all seller-fulfilled orders and show warnings for invalid tracking details.
May 31, 2021 - Extended disbursement reserve period: Sellers who continue to use a bank account from a non-participating PSP after this date will be subject to an extended disbursement reserve period of up to 21 days after the latest estimated delivery date.
June 21, 2021 - Update to Amazon US referral and FBA fees: Amazon is making modest increases (about 2-3% on average) to fulfillment fees, in line with or below industry averages. We will also reduce certain fees, like the returns processing fee.July 15, 2021 - Disbursements stop for non-approved PSP to sellers using non-participating PSPs until they switch to a participating PSP or use a bank account directly issued by a deposit-taking bank
NEW ON AMAZON
And we have lift-off… Or do we? Launching a new product on Amazon can sometimes feel a little challenging, especially when you're competing against the number of products there are on Amazon. So how is it possible to have a successful launch and set yourself apart with all these listings?
Unfortunately (or fortunately), you can’t simply add a SKU on Amazon and call it a day. A great Amazon product requires a launch strategy that will support your ASIN and set it into drive. In a nutshell, an effective product launch is a result of sales velocity powered by an optimized listing and relevant keywords as noted by Reddit user u/tomasjonas in this post, “If you want to launch your product successfully on Amazon, you have to rank for relevant keywords that people are searching for”.
Ensuring that your listings are optimized and have the right keywords is crucial to your product launch:
So, to achieve this, you need to build the foundation, and building blocks consist of optimizing the following:
Main listing image: Get your product to stand out from your competitors on a search result page. Your main listing image should be compelling and differentiated, as this is the key to a great click-through rate.
Price: If you see two products together that are even remotely similar, the price is a deciding factor. Keep your pricing low for your launch (even if it’s only temporary) to help promote CTR and conversion rates. This will contribute to your sales velocity.
Reviews: Always a gem in the Amazon world but not realistic when you’re getting started. Be patient and avoid sketchy tactics that could get you penalized.
Supplementary Media: Your main listing image is what drives people to your product listing and the supplementary image is what will get people to stay. Don’t neglect these just because you have a killer main image - take this opportunity to inform, build your brand and tell a story about your product.
Listing Copy: The text on your listing page is one of the main contributors to your keyword ranking. You need to be persuasive as with any sales pitch, but you also need to be strategic with the keywords to rank well.
A+ Content: Once you’re brand registered, you can use A+ Content to really promote your brand and share your story. With its features, you can better communicate the features and benefits of your product.
Once these are done, congratulations - your listing is optimized! Now, use all your efforts to get people's eyes on your listing. The preliminary work is done, now you need to start the engines to get it going - PPC, strategic keywords, external traffic, and go HAM. With your listing in great shape, you build traction that will increase your sales velocity and set you up for a successful product launch.
TRENDS TO FOLLOW
Everybody loves a great deal, in any form. Whether it be a sale, clearance, promo code or coupon - and boy, do people love coupons. On Amazon, they are a great way to win a sale from a competitor but even more impressively, build sales velocity - resulting in a handful of good things.
Dollar Off vs. Percentage Off
You don’t want to be too liberal with your coupon strategy as that may hurt your sales rather than help you. Hone down on a strategy that works best for you and your products, considering what kind of coupons you want to use as an offer - dollar off or percentage off?
In a Splitly split test conducted by JungleScout, they found that a dollar-off coupon resulted in a 43% redemption rate, whereas the percentage off, 32%. Why the difference? As simple as ease of use. Quickly calculate and see the value you receive with a dollar discount vs. a percentage and that’s enough incentive for people to make the purchase. We all know that people who shop online value convenience so making it as easy as possible to checkout with your product is key.
You can easily set up your coupon by navigating to the Menu Bar > Advertising > Coupons and create either a dollar or percentage off coupon. Keep in mind, you can set up a budget to limit the number of times your coupon is used before the budget is exceeded. This way you can better control your campaign without things going haywire.
If you haven’t started, consider putting together a coupon strategy for your products and running a couple of tests! You might be surprised to find that coupons might be a viable strategy for your products on Amazon.
Do not - I repeat DO NOT underestimate the power of amazing packaging. They say not to judge a book by its cover but for product packaging it's inevitable. An opinion about a brand is formed only in 50 milliseconds and the reward for a positive association is too great to pass up. According to a Dotcom Distribution Survey, 40% of customers are likely to repeat purchases when a seller has premium packaging and great packaging results in more impulse buys.
If you’re looking to deliver a premium brand experience, consider the following:
It’s the little things that can influence how a customer feels about your products, and by putting in the time and effort to deliver a truly great customer experience, you'll be better set up for success.