So, traveling internationally right now is a definite no-no; however, selling internationally is another story. If you've been successful on Amazon, it's natural to want to expand your business in new marketplaces, whether that be in Italy, Japan, or even Turkey. Lucky for you, Amazon's platform makes it easy to do so with Amazon Global Selling. It is a service on Amazon that allows you to access global marketplaces without leaving the comfort (and safety) of your own home. With 150 million paid prime members and 300 million active customers worldwide, why wouldn't you want to take advantage of this?
How to get started with Amazon Global Selling
If you're ready to get your sales soaring internationally, here's what to expect in your next steps:
Decide Where & What to Sell: Do your research to determine which marketplaces are best suited to sell your products. Consider taxes, regulations, culture, and competition when entering a new market.
Register and List your Products: Prepare your product listing for the new marketplace. Optimize and translate if needed—price items accordingly considering new costs and currency change.
Ship and Fulfill: If you haven't already, registering for Amazon FBA is a great solution for shipping and fulfillment. Amazon helps handle requirements for fulfilling orders internationally so that all you need to do is have it delivered to the proper fulfillment or distribution center.
Manage your Business: Just like your local marketplace, managing your seller account in any other region requires lots of work. You'll be working on customer support, price changes, inventory control, and more.
Managing an Amazon Global Selling account does require a lot of work; however, the sweet satisfaction of selling your product in new areas of the world is pretty great and could just be the next step in growing your business!
THIS WEEK'S BITES
May 3, 2021 - Upcoming changes in shipment confirmation: Amazon will validate tracking details (including the carrier name and tracking ID) for all seller-fulfilled orders and show warnings for invalid tracking details.
May 31, 2021 - Extended disbursement reserve period: Sellers who continue to use a bank account from a non-participating PSP after this date will be subject to an extended disbursement reserve period of up to 21 days after the latest estimated delivery date.
June 21, 2021 - Update to Amazon US referral and FBA fees: Amazon is making modest increases (about 2-3% on average) to fulfillment fees, in line with or below industry averages. We will also reduce certain fees, like the returns processing fee.July 15, 2021 - Disbursements stop for non-approved PSP to sellers using non-participating PSPs until they switch to a participating PSP or use a bank account directly issued by a deposit-taking bank
NEW ON AMAZON
Buy inventory, brand it, list, sell it - could it be that simple? In some cases, yes - it's what we as sellers always hope for when listing a new product. Unfortunately, it's not always the case, and the alternative is just a tad disheartening - a roadblock in the form of a restricted category. Restricted categories consist of items highly regulated by Amazon, which means you can't just pick up an item and list it - there are restrictions and barriers that keep it gated.
What is a restricted category?
Amazon sets these restrictions in place to provide safe, regulated, legal products in their marketplace, which is great to hear as a shopper, but, as a seller, even if you're selling safe and legal products, it can be headache-inducing. Wrongfully listing these types of products can result in a lot of backlash for you as a seller, including suspension, termination, and withheld payments.
How to sell in restricted categories:
Difficult but not impossible! The criteria to sell in restricted categories varies based on which category you're trying to list; however, the requirements usually boil down to providing Amazon with as much evidence as you can to prove that your products are safe and legitimate. These requests from Amazon could be in the form of an invoice with manufacturer/purchaser information, proof of licenses to sell things with certain ingredients, evidence of a healthy seller account, and strong fulfillment rates.
When you're getting ready to sell a new product, do the research beforehand just in case it classifies as restricted. Collect as much information as you can about your product details to know/have the documents needed in case something comes up. It's better to be over-prepared than under - especially in these cases!
TRENDS TO FOLLOW
Work smarter, not harder, they say - and they were right. Having an Amazon business is rewarding, but it can become overwhelming rather quickly. With all of the different aspects of maintaining a seller account, the list of things to do adds up, and often what ends up happening is something else suffers - that’s where automation comes in.
Setting up automations is a lifesaver for the multi-tasker with a billion responsibilities. It allows you to save time by automating specific processes to a software/third-party service.
Here are some common ways Amazon sellers automate:
FBA: If you’re not already shipping on Amazon via FBA, this is truly a service to consider. Relay picking, packing, and shipping to the Amazon experts. This service charges based on the size/weight of your product and could be worth it based on your sales.
Email Automations: Keeping contact with your customers is an integral part of building your brand. Why not use email marketing as a resource to stand out with so many competitors? Third-party services can automate email flows (shipping confirmations, follow-ups) that will save you time and connect you better with your customers.
Review Request: We all know the importance of Amazon reviews and the effort to get them. Setting up automatic review requests helps eliminate the manual work of asking for reviews every time somebody buys something. The orders are followed up with a specific request to review your product, and all you had to do was set it up.
Price Tracking: To stay competitive, you need to know how your competitors are pricing their products. Manually researching this information is taxing. After setting yourself up on a price tracking software, you’ll be able to monitor price changes so that you get more information with minimal effort.
These automatons are only to name a few; however, you may want to automate other tasks and keep certain ones within your control depending on your goals. As your business grows, the workload increases, so automating allows you to focus on other priorities and do more of what you love.
It’s not unusual for businesses to up their fees to accommodate growth, changes, expenses, and other sorts of costs every so often. Every year Amazon conducts an annual fee adjustment; however, due to 2020 being, well, 2020, the fees were postponed and will now take effect June 1, 2021. As a seller, you need to be aware of these changes and not get blind-sighted. Amazon announced these changes mid-march, but it’s not too late to review before June rolls around.
Some of the updates include an increase of 2-3% to fulfillments fees and reduced returns processing fees. See the full announcement and list of updates here!